Remember that conniption in The Sopranos where Tony struts out on to the drive to remonstrate with Carmella about the orange juice variant she purchased ?
“ This say With Pulp ” he contests , point at the offending one-half congius of Tropicana . When Carm ’ points out that he likes the one with pulp magazine , he chop-chop corrects her .
“ Not this much . I wish the one that say Some Pulp , ” he reasons , a 2nd before a cordless phone is careening towards his head .
So news that YouTube is testing a Premium Lite subscription that will rationalise down on the numeral of advert you see , but not get rid of them entirely , is mystifying .
According toscreenshotsposted to societal media , YouTube would charge $ 8.99 a month for Lite in Australia alternatively of $ 16.99 a calendar month for Premium . For that would get you ‘ circumscribed advert ’ on YouTube and YouTube Kids . It ’s YouTube Not Very Premium .
The company sound out with Premium Lite “ most videos are ad - free but you may see video adds on music content and Shorts and non - interruptive advertising when you search and browse . ”
That ’s fair enough , I suppose . But , I ’m not going to get uninterrupted YouTube euphony videos on a Friday nighttime after a couple of pints ? There ’s no way of life I ’m move to pay up nine buck a calendar month for that ! Or whatever it ends up being in the US or UK .
For your Lite subscription you ’re trim back down the number of ads you see , but not getting any of the other Premium perks , like admission to YouTube Music , the power to download and playact offline , or play in the backdrop . That ’s a pretty bare-assed deal overall for more than half the price of Premium .
As consumer , we ’re getting used to paying spare for no - ads , or getting our subscription cheaper if there are advert , but pay for some advertising ? That ’s a new one on us .
It is a second unlike , I suppose . YouTube has always been a free to watch political program , so has to do thing a little bit other than to Netflix , Disney , Max and the alike to monetise it ’s content .
YouTube has been on a crusade in the last twosome of yr , to stop users deploy ad blocker to get around the commercial interruption that creates its lucre and tax income for contented creators .
And this may win over more people , who are frightened off by the high toll of Premium , to take the half measuring stick to cut down on advertizing and remove them from “ most ” videos .
However , Premium Lite is improbable to please anyone . Even Tony “ Some Pulp ” Soprano .
