YouTube is striking back against the ad blockers by throwing a small blocking agent in of its own . Touché !
Some web web browser users with ad blocking agent set up have report see notifications from the Google - owned video program asking them to whitelist the site .
If they do n’t ? Well there ’ll be no video view for them .
As is often the case , it’sReddit userswho’re bringing this to life . Some users have sleuth the pop - up reading : “ Ad blocker are not allowed on YouTube . ”
The message continues : “ It seem like you may be using an advertizing blocker . Ads let YouTube to stay free for one million million of users worldwide . you’re able to go ad - complimentary with YouTube Premium , and Creator can still get paid from your subscription . ”
However , using ad blocker has been a way around paying the subs and , as this is the internet , quite a few multitude have been take that boulevard .
As for whether this will become a permanent fixity , right now Google says it ’s a test , or , in its words , it ’s a “ small experiment . ”
The company toldBleeping computing equipment : “ We ’re running a small experiment globally that urge viewer with advertising blockers enable to allow ads on YouTube or try YouTube Premium . Ad blocking agent detection is not new , and other publishers on a regular basis ask viewers to disable ad blocker . ”