OPINION : X ( formerly jazz as Twitter ) has seen a firm decline in monthly exploiter since 2022 , apparently dig its own grave accent with every unpopular update and tweak . Is 2025 the year we finally let XTC go bad ?
According to research fromSoaxandStatista , X has seen a steady decline in monthly active users since peaking in 2022 .
The Soax report states that the platform has lost 32.7 million – or 8.83 % – of its monthly active users in the two years since Elon Musk officially acquired the app in 2022 .
Why is X losing popularity?
It ’s difficult to pinpoint one remarkable factor that might have influenced this two - year - long Book of Exodus by from perhaps the reaching of Musk himself .
X has implemented plenty of controversial change in recent year from ask round anyone to buy a blue tick and prioritising paying users in replies to allowing block user to view the profile and postal service of those who have blocked them .
All of this is n’t even to mention the wholly unnecessary ‘ X ’ rebrand that made come up with a headline for this opus all the more difficult .
It ’d be gooselike to disregard the part that US political relation has play in X ’s drop in monthly active users . According toSimilarWeb , the sudden growth of competitorBlueskycan be attributed to “ a rush of user either deactivating their story on X or committing to practice it less while exploring alternatives ” .
Bluesky rocketed to number one in Apple ’s App Store on November 13 – a flush menstruum for cristal account deactivations and the same week that Donald Trump , a candidate that Musk endorsed , get ahead the US presidential election .
X reportedly sawmore than 281,600 deactivationson the twenty-four hour period of the election , overtaking the 200,000 users that forsake the app the weekend Musk take possession of X in 2022 .
Who are X’s key rivals?
I do n’t consider that X will be going anywhere until its users can collectively select a platform worth rallying to . For all of cristal ’s demerit , I have a soft spot for what Twitter was , the simmpleness of a 280 - character post , the residential area I ’ve joined and the people I ’ve interacted with there .
Many companies and social medium apps have tried to sate the fix left by pre-2022 Twitter .
Decentralised social platformMastodonsaw its user numbers spike when Musk turn in the gamy verification check mark ( andthousands of employees ) redundant in 2022 . Meta also put up a valorous campaign in 2023 with Instagram ’s text - free-base sister siteThreads , but evenlacking a delete buttondidn’t aid the app match X ’s success .
The most recent app to clear traction has been Bluesky , which saw usage charge up 519 % in the US and 352 % in the UK in the days take after November ’s US election compared with the first 10 months of the year .
Bluesky is perhaps the nigh entry we ’ve go steady to an app that emulates the look and feature of Twitter at its high full point . Not only does Bluesky have a very like layout , a post name that rhymes with tweet ( ‘ skeet ’ ) and an spookily familiar down in the mouth flying creature as its logotype , but the platform was originally developed by Twitter founder Jack Dorsey as a decentralised take on Twitter .
chief executive officer Jay Graber contain Bluesky as an independent company in 2021 , before Twitter severed all legal and financial standoff with the platform in 2022 during Musk ’s acquisition of the company . After beginning with an invite - only beta stage , Bluesky open sign - ups to the populace in former 2024 and has go through gradual growth with scatter surges in substance abuser registrations in the months since .
Could 2025 be Bluesky’s year?
The question is : Can Bluesky finally kidnap X ’s treetop in 2025 ?
I think it may just be too former to say . Despite the rampant critique that has gain ecstasy in recent year , the political program remains a house name and a major finish for those looking to keep up to date on trend and what ’s going on in the existence .
While I do n’t necessarily consider that decade will be usurped as the go - to microblogging program as early as 2025 , I do think that rivalling apps will stay to gain traction and my money is on Bluesky as its eventual killer .
