OPINION : It ’s been another feverish calendar week in the tech earthly concern , with the industry ’s central names among the newspaper headline . Here are this week ’s winner and failure .

There are plenty of contenders for the honor this week . There were potent rumor of a Pixel 9 Pro XL , which would in reality ahuge winnings for lovers of smaller phones . In more unspoilt news show for Android fans , Google calculate the message watershed will finally be bridged by fall , whenApple brings RCS to iMessage .

Apple , as always , has been in the news show . Itconfirmed the WWDC 2024 dateand promissed it ’ll be “ Absolutely Incredible ” No prizes for guessing that ’s a huge steer pertain to the approaching AI - establish feature film in iOS 18 and beyond . However , it was n’t all good news show for Apple fans , as you ’ll read below .

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Then came a escape suggesting theXbox Series X is father a disk - less editionthat might lower the price period of Microsoft ’s top console table for those who play digital plot only . We ’re not certain whether it ’s a win or a loss at the moment , considering the demand is n’t that great for the S or the X model and this one simply would simply bridge those .

There was also a big winnings for TV shoppers with the newsVizio is launch an 86 - INCH 4 yard television for under $ 1,000 , but it ’s a big fat L for Brits who do n’t get Vizio television set .

Keep reading to see who tops the succeeder and loser podium this hebdomad …

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Winner: Samsung

Owners of Samsung ’s 2023 flagships and foldables had a outstanding week withOne UI 6.1 beginning its rollout . The upgrade tradition user interface that posture atop Android 14 will bring many of the S24 mountain range ’s top software features to last yr ’s models .

pass on the S23 Series ( including the S23 SE ) , Galaxy Z Fold / Flip 5 fashion model and the Galaxy Tab S9 a unexampled lease on life are plentifulness of the Galaxy AI features that headlined the 2024 manikin .

Those let in Chat Assist , which can understand content into 13 different languages , as well as recommendations for composing messages in the feel you wish to convey . It ’ll also offer grammar suggestions when write .

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There ’s also a new Generative Edit photography lineament , which enables users to “ resize or fill in the setting of a shot after take away an object , like when a person walks into the frame , ” according to Samsung .

The S24 ’s alive Translate feature , which will understand vocalisation calls in existent time while ply live subtitle transcripts , is also coming to devices farther down the public treasury . Google ’s Circle to Search tool is a useful way to leverage Google without typing in commands , and it ’ll now be usable on the S23 range and others .

So , this is much more than a fresh punch of pigment for the S23 Series . It wreak a legion of actual betterment that ’ll make the 2023 reach sense firebrand new again .

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Loser: Apple

For the 2nd week in a row , Apple get hold of the inausicious honour . Last calendar week the companionship was sued , this week we learned itsnext iPads may have been delay .

It ’s been around 18 calendar month since Apple set up a raw iPad , but that was expected to change in the first three months of 2024 . That certainly is n’t going to be the case now and it might n’t be for at least another calendar month , according to a well - connected Apple reporter .

The reliable Bloomberg reporter Mark Gurman reckons therelease date for new iPad Pro and iPad Air models has sneak into other Maybecause Apple is still finalising the software program for the new models .

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Gurman had been among those screw the drum about a Q1 loss , so it ’s plausible that information was n’t on the money and Apple was always see at a spring outlet .

However , that does n’t make it any less frustrating for those who ’ve been waiting years for Apple to slap OLED tech within a vamp iPad Pro , or offer a massive 12.9 - inch iPad Air .

With no new iPads during the totality of 2023 , it ’s no surprisal that Apple cover a class - on - year fall in iPad revenue of 25 % , when the company last went public with its net , in February .

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That novel iPad Pro , account to be powered by the M3 chip with a vamp Apple Pencil and and Magic Keyboard sound like just the ticket to revive the class … if only Apple could get it out the door .

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