It ’s been an Apple centric calendar week in the world of tech which is why the companionship has taken both slots in the latest Winners and Losers column .
Depending on who you ask , it ’s either been a great week for Apple or one that the ship’s company would rather keep in the rearview mirror . For starters , Apple ’s Far Out issue brought a long ton of novel products for the 2022/2023 season , with the marque newApple determine Ultrabeing a particular standout . It was however Apple ’s cunning workaround for the notch on theiPhone 14 Prothat had the entire squad exhaustively impressed .
Just before the Far Out event could start up however , Apple was come upon with some crushing news as the Brazilian Government ruled that the company could no longer sell iPhones in the country . At a time whensales are waning , a backfire like this could have huge ramifications for Apple .
Winner: Apple (for the Dynamic Island)
Apple ’s Far Out event was easily one of its most jam packed occasions of late computer memory . The company unveiled three Apple Watches , four iPhones and theApple AirPods Pro 2for good bar . If you ’re an Apple devotee then there ’s unquestionably a circle to await ahead to in the coming months .
While the iPhone 14 itself is a fairly minor upgrade over last year ’s model , there ’s a bunch more to be suppose about the iPhone 14 Pro which ultimately does away with the controversial pass by replace it with something all alone , known as the Dynamic Island .
At first glance , this oral contraceptive - work notch might seem like a turn of a fuzz - out at a clip when some Android gimmick manage to veil their front - face cameras completely ( see theGalaxy Z Fold 4 ) , but Apple ’s had a tap of brain by incorporating it into the UI , effectively becoming an ever change notification banner .
The aliveness for the Dynamic Island make you bury that the pass is even there and you have to give Apple credit for thought process of a fun manner to get around the new conception without sacrificing the capableness of Face ID . I guess it ’ll be a give that in a class ’s metre every other company will be seek to do its own version of the Dynamic Island , albeit with the smaller hole - punch cameras you run to see on the contention .
Loser: Apple (for the Brazil ruling)
This week should have been a homerun for Apple ( as it tends to be whenever it harbinger new product ) but the party was hit witha major ruling from the Brazillian Governmentthat says it is no longer grant to trade iPhones in the country unless it reintroduces the charge brick to the box .
From theiPhone 12onwards , Apple has embark its smartphones without a paries adapter in the box , citing environmental concerns over its decisiveness to do so . Even if you do n’t think that Apple ’s account is altogether genuine , it is fairish to sham at this point that almost everyone populate under the sun has at least several chargers lie around the home so there is some merit to the move .
Unfortunately the Brazillian Government has n’t see it quite the same way and is now pressuring Apple to go back on itself , cite the initial decisiveness as “ secernment against the consumer ” .
To make matters worse , there ’s a £ 2 million mulct attached to the opinion , alongside the suggestion that a move from Lightning to USB - C would be a far honorable fashion of protecting the environment . There ’s no word yet as to what Apple plans to do in retaliation , but it is n’t hard to imagine steam coming out of Tim Cook ’s ears .
