You ’ve probably seen onus of products , most notably from Apple , given the Product RED stigmatization , often written as ( Product)RED .
see back to iPod models of yesteryear , Apple has offer Product(RED ) model for a figure of gadgets , and has most latterly launch anApple Watch Series 9with the branding .
However , it ’s more than just a color option in a bright cherry-red chromaticity . There ’s a much deeper cause behind the product line .
Who does ProductRED help?
( RED ) is a charity launch by U2 frontman Bono and Bobby Shriver that arouse money for AIDS awareness and the unite Global Fund .
The non - profit pardner with brand around the world , admit Apple , Beats by Dre , Panasonic , Starbucks , Louis Vuitton and enough more .
Money lift from the products “ goes to the Global Fund , to support vital programs that authorize wellness workers and supply examination , treatment , and handle in places where injustice has enabled pandemic to thrive . ”
( RED ) partners either make a contribution to the cause or a specific pct of the cut-rate sale price . In terms of Apple ’s wallop , the company has helped to raise a twenty-five percent of a billion dollar sign for the Global Fund over the last 17 years .
you’re able to buy Apple Watch and iPhone example with ( Product)RED branding , as well as cases and strap accessories . you’re able to also bribe a pair of Beats Solo 3 on - ear headphone and support the fund too .
How much has (Product)RED raised?
Since its origin in 2008 , ( RED ) has lift $ 750 million for the Global Fund , which has impacted 245 million lives . The Global Fund itself was establish in 2002 and has invested $ 60 billion in total .
