TomTom ’s is look to arrest its smartphone - induce fall from grace as the ubiquitoustop satnavprovider by catch in on the AI game .

The company , which has suffered in late twelvemonth due to powerful , free and convenient navigation apps from Apple and Google , has team up with Microsoft on a conversational AI help for in - car habit .

The new help will enable drivers to “ converse naturally with their vehicle ” in guild to command their in - gondola entertainment , direction and a boniface of the vehicle ’s key systems . One can imagine thing like clime , cruise control , volume and other tool will be voice master , as well as information about journeying time , local creature comforts and more .

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The new help uses Microsoft Azure ’s OpenAI divine service which , naturally , includes access to the same ChatGPT and Large Language Models ( LLMs ) that powerMicrosoft ’s Bing Search and Co - Pilot for Windows AIinnovations .

The “ fully integrate , AI - powered conversational automotive assistant ” will offer “ more advanced spokesperson fundamental interaction , ” TomTom says .

According to TomTom it ’ll start out making its mode to the port deployed by auto manufacturing business as part of the subsist Digital Cockpit technical school , with the GPS specialist ensuring the automobile makers can brand the service as they like . It ’s not readable whether the service will also be usable via the smartphone based services like Android Auto and Apple CarPlay .

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“ Together with Microsoft , our share imagination is to drive foundation with generative AI and furnish our customers with even better solutions , ” says Mike Schoofs , Chief Revenue Officer , TomTom in apress release . “ Leveraging our navigation and applied science expertise , we ’re creating a groundbreaking unexampled way for masses to interact with their vehicle . With both companies integrate what they do best into one solution , we ’re transforming the in - vehicle experience , enable drivers to enquire their railway car for anything and rely it will deliver . ”

The announcement prefaces a show window of the technology at the upcoming CES expo in Las Vegas in January . We ’ll be bully to check that out as it might provide a way for TomTom to return to our vehicles as a cardinal puppet for drivers .

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