One of the ironies of the hit Apple TV+ original serial Severance is that it reflect how many masses saw Apple itself .
When you recollect about it , the the parallels are eerily standardised to the public impression of Apple itself , whether those imprint are accurate or not .
For instance , the fictional Lumon troupe is a highly close environment where employees may not have it off about the big picture thing they ’re working on . Those same employee are n’t provide to able to take their body of work out of the edifice , and they ’re not even allowed to pass along with their fellow in other department about it .
These are all things we ’ve heard about aliveness inside Apple from various reports , life and insider tales down the years .
Plus those Lumon office building with their minimalist interior decoration and white everywhere ? Well they are n’t wholly unlike the Apple Stores you see around the humanity . Furthermore , the address of Lumon Industries is 499 Half Loop Road , which is n’t a million miles from the 1 Infinite Loop canvas Apple used to fill as its HQ .
We wondered whether Apple was in on this or not ?
Well a novel promotional spot for Severance Season 2 has left us in no dubiety , Apple is absolutely in on the joke .
Posted by Severance executive manufacturer Ben Stiller on Friday , ahead of the latest episode of the second series drop on Apple TV+ , the promo show Tim C. arrive for oeuvre at Lumon .
Was help oneself this raw bozo find his situation this morning…pic.twitter.com/ldBBvH7AmU
It ’s in reality really well done , and credit to Tim Cook for getting on table . Cook enters the building , make his path into the lift where the Severance with his out-of-door world persona demand place before heading into the office where he ’s greeted by Travell Tillman ’s part , the overtly smiling office hatchet man Seth Milchick is wait for him .
“ Tim C. ‘ the core of the orchard apple tree ’ , ” the character enjoin . “ Please have a seat ” he says .
