Ticketmaster has agreed to stop withholding information about ticket sales event fees until the end of the transaction , in a move that ’ll ensure the prices concert - leaver see are the ones they end up paying .
The company ( which is owned by Live Nation ) , today joined SeatGeek and Airbnb to commit to more transparent pricing , to reduce the shock consumers often feel at the remainder of the outgrowth when they see the fee associated with the ticket .
The move wo n’t actually carry through consumers any money , because there ’s no denotation these sky - high fees will be lowered in any elbow room . They ’ll just be declared before you pick out your seat , or the space to stick around . It ’s not clear whether the companies will adopt the strategy outside of the US either .
Ticketmaster , the chief target of the consumer revolt following adebacle over Taylor Swift tour selling arrangementslast class , has pledged to appropriate users to see the full Mary Leontyne Price of the ticket , let in all fee , within the search upshot . That ’ll flap out by September . Airbnb launched the ability to see all fees before taxes at the end of last class , while SeekGeek plans to roll up out the functionality this summertime .
“ This is a win - win for consumers , ” President Joe Biden say in anews conferenceon Wednesday and claimed the Ticketmaster alteration alone will profit 30 million people . Biden wants competitor to trace courtship in adopting the all - in pricing .
“ One of the major category of junk fees are I that companies charge right at the end of the buying unconscious process after you ’ve already expend the sentence liken your options , ” the president said .
“ The solution is what is called “ all - in pricing ” and that ’s where company fully let out their fee upfront when you start shopping so you ’re not surprised at the terminal when you ascertain out . The company represented here today are voluntarily committing to all - in upfront pricing . ”
If Biden was really keen to help he might want to look into whether lively Nation ’s possession of Ticketmaster and the good - monopoly on the ticketing of high visibility issue in the United States is fair ? And whether there ’s a reality in which the scale of the fees charge by Ticketmaster – which anecdotally is the cost of an extra ticket per two you grease one’s palms – is remotely justifiable ?
The answer to both of those questions , Joe , are no .
