While several streaming services are prioritising quantity and memeable mass appeal for original content , Apple TV+has been notable for taking on the ‘ prestige TV ’ mantle .
However , the no - expense part with strategy that has ease up hits like Severance , Ted Lasso , gay , Constellation , For All Mankind , Foundation , Masters of the Air , and The Morning Show among others , might be come to an destruction .
A newfangled Bloombergreportclaims Apple is going to “ rein in Hollywood spending ” to counter loss from its production department .
The theme , from the Screentime newssheet which cross tech and Hollywood , say Apple has spent “ $ 20 billion on subject matter not a lot of people watch ” and now wants to exert more control over production partners ’ spending .
A key paragraph from the report claims that , amid critical acclaim , Apple TV+ shows are struggling to connect to a audiences , while starting Apple TV+ one accounts for as bantam 0.2 % of all viewing in the United States . What Apple scud up in a calendar month in viewership , Netflix gets in a day , the report states .
But for all the virtuoso world power and emphasis on quality , few Apple shows have broken through to the wide of the mark public . Over the last five age , the caller has only had four serial publication make Nielsen ’s weekly list of the 10 most - democratic original streaming appearance . Apple TV+ released the most - watched cyclosis show of 2023 — Ted Lasso – but account for a smaller share of top 10 hits than any streaming armed service save for Paramount+ .
The result is Apple might be cancel shows faster that do n’t prove a hit with viewers , while third - party studios might need to run through some of the losses when projects go over budget . It also points out that Apple is now looking to license exist movies – which we also report last week – to ensure there ’s more to look out than original programming .
Either direction , it would be a shame if Apple did move away from its recent commitment to making top - notch telly in an era where it no longer seems to be prioritised by the like of HBO .
