public opinion : Well , I suppose it was never going to last . Noises emerging from Hollywood indicate that Apple ’s full-grown wager on video streaming is proceed to involve some plasters implement to stop it from leaking more money .
The first news come last week when a rumour that ’s been recoil around for a while emerged again , with the suggestion that Apple was once again looking atlicensing content from Hollywood studiosto help beef up its offer and retain reader .
I ’m certain there ’ll be people around who say ( or type ) that the first morsel of word is long delinquent , and perhaps plenty more who are n’t fond of the second round of news , especially as Apple TV+ has gone up in price in the last duet of twelvemonth , and an advertizement - funded tier might signal yet another cost hike for the main level .
If either comes to realisation , I ’ll be disappointed .
When Apple TV+ launched , it judge to do something different – still within the Apple pilothouse ( so slews of stars ) – but the focus on original subject matter was a new idea when so many other studio and streaming services were just chuck and replaying the hits .
But obviously it has n’t worked out for many reasons . Despite the in high spirits production values and the general good quality of Apple ’s original content , it has n’t had many word - of - mouth hits . Arguably Ted Lasso was its vainglorious , but even then , people find its approach to drollery weird , expecting more express joy - out - loud moments than the sometimes ruminative , topic - lead serial publication we did get .
I ’ve also liked the late Dark Matter ; I just finished the integral series of See ( which is a lot of fun ) , and there is of path Slow Horses and Hijack ( perhaps the only other big word - of - oral cavity hits on the service ) , Foundation , essay , For All Mankind , and Severance .
And there have been misses – peck of them , as you ’d expect from a streaming service finding its way . Echo 3 was a daft military thriller , Liaison was dull , no one remembers the Steven Spielberg - produced Amazing Stories , and We crash fairly much did as the title state when it launch .
And like other video streaming services , Apple TV+ seems to struggle naughtily with make memorable ( or just plain good ) motion-picture show . Argyle was a flop , Fingernails was underwhelming , and Ghosted was forgettable . The service did deliver the goods the first Best Picture Academy Award with Coda , but aside from a few more films such as Killers of the Flower Moon , it has n’t really maintain itself as an awards actor .
It ’d be a shame if Apple TV+ locomote the same well - travelled primer as the other streamers , and despite Apple recollect that it might stem the ( fiscal ) haemorrhage , I reckon it ’ll make Apple TV+ yet another homogeneous service . Apple has made a rod for its back with its munificent spending , with Christian Bible latterly go forth that episodes of Severance cost in the area of $ 20million .
Friends (again…)
The original programming might be seen as a gimmick , but it encouraged Modern melodic theme and risk of exposure that traditional Hollywood studios have n’t been interested in for a while . It obviously made it dissimilar from other cyclosis services , but it almost seemed as if the lack of familiarity with its program library was what kept the great unwashed away from subscribing to it .
Who really wants to see Friends for the umpteenth time or simply wants to have The Bing Bang Theory on in the background while they work ? I call back we all want to be engaged by proficient stories , even well with stories that we have n’t encounter before , but we do n’t make it wanton for ourselves by seemingly require the very conversant rather than what ’s young .
After all , if Apple TV+ ca n’t seem to get a break in doing something newfangled – a cyclosis avail from one of the wealthiest company in the world – what hope does the future of television have ?
