OPINION : After motoring round the cavernous Hall of the Berlin Messe for theIFA electronics show , there were a few matter that struck me as notable – that 8 K was treated more as anR&D experimentthan a fully fleshed crusade , that screen are gettingbigger and full-grown , and the continuing rise of the ‘ lifestyle ’ TV .
I touch upon this in a anterior column when discussing theLG StandbyMe Go , but it ’s an area I desire to explore a little more .
Having sat through many a TV display and publish plenty ofrange guides , the first affair that gets my attention is the wide variety of modelling names and how surprisingly dense , and initially , how illogical they do across .
Each manufacturer has its unique model codification , and you wo n’t need a codebreaking machine to translate it . But for the average shopper confronted by several options it might seem foreign .
For instance , you might assume if the role model has the letter ‘ A ’ it would be towards the upper tier of the ambit , and you would be correct … for some brands .
For Sony , ‘ A ’ usually denotes their premium Bravia OLEDs and for their LCDs andMini - LEDTVs its ‘ X ’ , with the letter of the alphabet at the end denoting the class it came out ( ‘ L ’ for 2023 ) . Just to tot up to the complexness , there are subsets for sure models . TheA80Lhas outgrowth in the A83L and A84L , which are similar but may have some elusive tweak or are just single to specific retailers .
Hisense does it upside down – ‘ U ’ is their hero flagship tv set and ‘ A ’ is the cheapest . For LG , ‘ A ’ is the cheap OLED they proffer , ‘ G ’ ( as in G3 ) offers the beneficial execution , while for the QNED and Nanocell goggle box it ’s governed by descending numbers .
For Samsung , it can be a riddle : ‘ QN ’ for their Neo QLED TVs , ‘ Q ’ for the QLEDs , ‘ S9- ‘ for their OLEDs , ‘ CU ’ for their low-priced Crystal UHD models , and they mix in descending numbers for the modeling names to show how advanced they are ( QN90 , QN85 , QN80 etc ) .
Panasonic likes to jump down the ABCs each year – we ’re presently at the‘M ’ serial ( 2023 ) – with descending model Book of Numbers but like other TV brands they skip letter every now and then . From ‘ H ’ they skipped to ‘ J ’ , and then skip ‘ K ’ to go to ‘ fifty ’ . Yes , it is a little confusing .
While there ’s a cause for this folly – once you empathise the lingo it ’s easier to hump what is what – that ’s unlikely to be the case for the average consumer pop into Currys or searching online .
My solution ? Take some aspiration from the life style telecasting ? Which is to deal TVs more like auto manufacturers recording label cars : Fiesta , Veyron , Zonda , Enzo , Civic , etc . I think most of us can guess the manufacturing business from the models .
Walking through IFA ’s hall , there were so many modus vivendi TVs with bare name . Hisense had its ‘ Wall Art ’ television set ( though to scupper my point completely , I ’m not certain that was theexactname ) . Vestel had a panoptic range of modus vivendi TVs on showing – some real , others concept – with names such as ‘ Fame ’ , ‘ Deco ’ , ‘ Take a eternal rest telly ’ , ‘ Wowa ’ , ‘ Mono TV ’ . Much easier to remember and savvy their purpose .
Samsung has led the way with its life-style television : The Frame , The Serif , Sero – all have been imitated by other TV brands . Philips has ‘ The One ’ , which recalls The Matrix , and then there ’s obviouslySky Glass , which has become very popular in the UK .
Keep it bare and it ’ll be clear . It speaks to a childlike designation convention that ’s more accessible , a shortcut that can better explain what a client is getting . The current normal can create aloofness and ambiguity , and most probably think it ’s a word of honor / number salad .
However , given the phone number of TVs produced , it does make sensory faculty to for a apparently identifier – coming up with figure for twenty clear-cut TV is not , I ’d imagine , an gentle undertaking .
A mixture of the two would seem sensible then . Keep the traditional format but for a few TVs to highlight , give them a name that bolt down , one that has savor . I would n’t be surprised if it perk up the pursuit of those buying TVs .
