view : Amazon is rolling out anupdate for Prime Videothat ’s all about impart back “ limpidity and simplicity ” to streaming with a visual service . get to the app and it ’s likely to have already surfaced on your goggle box .

Now I could love on about that reference of “ clarity and simmpleness ” as a way to acknowledge that cyclosis services have become cluttered , and not too easy to pilot . glance over through my reappraisal ofPrime VideoI recall that some rows have as many as 200 form of address .

That just exacerbates idle scrolling and indecision when all you require to do is witness something to learn quickly .

Prime Video has n’t make that problem with the interface update . graze through one of the rows ( skill fiction ) and there can be up to 150 titles , and there are still plenty more beyond that . Who precisely is going to trawl – and trawl is the proper countersign – through 150 + titles before finally settling on something to catch ? It ’s far too much .

More frustrating is that Prime Video has n’t fix its tagging issue with its subject . The tags show what firmness and whether a film or TV is usable in HDR or not ; but the problem Prime Video has is that these tags seem to originate from the Prime Video store . They are n’t , in fact , in all relevant to Prime Video streaming ( or any subscription within Prime Video ) . John Wick : Chapter 4 currently shows as being in UHD and HDR , but when you set off watch over the motion-picture show it streams in HD . That is both puzzling and deceptive .

And though Amazon has bigged up the use of AI in personalize testimonial , it still also does n’t feel all that personal in terms of its pick .

I like The Iron Claw ( a very practiced and underseen motion-picture show ) and was rewarded with recommendations of American Pie Presents : Girls Rules , Tomb Raider , Anchorman : The Legend of Ron Burgundy , and Plane . Those films do n’t seem to have much connexion with each other , lease alone with The Iron Claw .

It ’s good that there ’s an literal department for message that focuses on Prime Video , and is n’t just an merger of freestanding subscriptions and split / buy downloads from the Prime Store .

Add subscriptions then they ’ll start to surface in the Home , Movie and TV tabloid – I added Paramount+ – but there ’s already enough content in Prime Video to lick my way through that I ’m candidly fine without add together more to the mixing .

Rather annoyingly and I may be wrong about this , it does n’t look like you’re able to add an subsist subscription / account when adding . So say if you already sign to Paramount+ , adding a raw subscription through Prime Video is in effect have two accounts .

This ‘ upgrade ’ , if you want to call it that , feels superficial rather than dig out into some of Prime Video ’s trouble . Some of Prime Video ’s issues in the retiring twelvemonth have been ego - bring down ( the poor communicating over what thenew ad - barren tier in reality entailed ) but this face lift seemed to have the potential to set problems within the interface . Either Amazon still is n’t aware of these egress , or they ’ve just glossed over them with a more attractive expression .

With report thatApple TV+is looking toreduce its spendingand potentiallylicense films from Hollywood , it seems like it ’s heading in the guidance of the like ofNetflixand Prime Video , which means it ’d be just another well out service .

I ’m a braggart lover of Apple ’s original approach – a smaller library does n’t have an copiousness of options , but it does focalise on quality over measure . That ’s a moral Prime Video still does n’t seem to have learned .