feeling : With newsworthiness that Sonos has apparently cancelled its streaming television corner , where does the companionship go from here ?

I ’m not entirely indisputable .

I do n’t agree with my colleaguethat the streaming box(codenamed Pinewood ) was intend to fail . It is conterminous to Sonos ’ pilothouse , and by the sounds of it , would have incorporate well with otherSonos outfit .

It ’s not a niche product , but if rumours were to be believe , it would have hit themarket at a exchange premium toll , which in turn would have made the sizing of the food market it was looking to cut up up pretty little .

What Sonos needed was a mass grocery product , or at least something close to that , and Pinewood was unlikely to have redeem it . It does n’t think that the step into video wo n’t happen , but I do n’t think now would have been the best time to do so in luminance of what happened in 2024 .

Where to next?

It follows a year of many ups and down that , in the end , diminished the reputation Sonos had , a reputation it ’s been working ever since to restore . It started with the app debacle , which took one of the skilful examples of a pour app and turn over it into something that could scarcely operate .

But it was n’t just the software program that seemed off . The hardware was n’t quite right on either .

TheRoam 2was extremely anticipated by the this writer , but the launching was muted and the speaker itself was mostly unchanged from before , aside from a few cosmetic differences and a alteration to the barrage life .

TheAce headphoneswere solid , though the lack of integration with the Sonos app and other merchandise was a bit baffling . Sales have failed to pick up since its launch – I ’ve seen at least two citizenry wear the earphone since it went on sales agreement .

guThat ’s not to say that the Ace wo n’t eventually find its ground . It contract a while for premium headphones to trade , as it did with theAirPods MaxandSony WH-1000XM5 , two pairs of earphone I see worn by people almost every day . But Sonos seemed to suppose it would slay the terra firma run , and it overvalue both the demand and the quality of the established contention it was up against .

The achiever is in theArc Ultra soundbar , even though Sonos seemed a little cautious with its entry , it ’s been received well . But even though you think the Sonos name is ubiquitous with soundbars , Samsung is the tangible business leader in the soundbar securities industry as it topped global sales for the 11th ( 11th ! ) year in a row .

With seemingly no product launches on the dock for this year , Sonos has the whole of 2025 to recalibrate . Perhaps it has designs onpumping out another verbaliser or soundbar , but that is inherently the problem Sonos front at the moment . More of the same , rather than something genuinely new .

Ace was not the success Sonos wanted it to be out the logic gate , but after pushing into outdoor audio , it needed to keep that running blend in with something that stretch the Sonos brand beyond what it ’s bed for .

No retreat, no surrender

Sonos has its back up against the bulwark . The reports coming out of the ship’s company suggest team spirit and confidence are low , but it needs to keep pushing forward .

It ca n’t sit around on its haunches , and it ca n’t preach to the converted either . If Sonos is to remain among the top dogs in the market , it has to change its mentality .

I think for the last few year , it ’s press its own worldview onto customer , and that ’s something a lot of full-grown brands do . From Apple , to Samsung and Sony , they want you in their ecosystem and to never crossbreed the boundaries to go somewhere else .

I think Sonos need to be more accommodating .

More accommodating to the customers by giving them what they need rather than giving them what Sonos think they should have . And it can be small thing . Full DTS compatibility?Yes please . AHDMI inputfor your soundbars ? That ’s overdue and not something I need a stream boxwood to proffer either .

There ’s some individual search to be done but I ’m sanely confident that Sonos have the nous to figure out its ailments .

To bring out a Rocky quote , it ’s not about how hard you’re able to hit , it ’s about how firmly you’re able to get hit and still move onward . Words for any caller to hold up by , and words that Sonos necessitate to embrace .