OPINION : As you might have acknowledge , Sony has revealed what it ’s bringing to theTV market for 2024and it ’s got the AV sphere of the net all hot and inconvenience oneself .
Sony ’s new backlighting techdid look very impressivewhen I saw it at CES 2024 and as common , the nature of the reports have pittedMini lead vs OLED , which is not unsurprising , but the way some have commented is as if Sony ’s XR Backlight Master Drive will somehow replace OLED goggle box .
It will not
No picture TV technology is perfect , whether it ’s a Full Array Local Dimming backlight , OLED , Mini LED , Micro LED – they all have their military posture and impuissance , and they all pursue a dissimilar philosophical system for picture calibre .
That ’s not to say that they do n’t cross path in some way of life , but having these technologies is a direction of offering choice to the consumer . Sony ’s big wager for the future of its BRAVIA TVs is that it believes content will be mastered at high brightness . Those who make content are mastering at high smartness – in some case up to 4000 nits . But does that think of you ’ll see that degree of brightness level on your TV at home ? No .
I doubt Sony will comment on the specific of its 2024 television receiver but I ’ll make an supposal and say they wo n’t be able to hit 4000 nit of peak cleverness . Having a higher peak brightness does head to increased colour volume ( the range of colours seeable at dissimilar layer of brightness ) , which then take for a colorful image , but that brightness has to be controlled to avoid blooming that affects a idiot box ’s black grade . It looks as if Sony ’s new backlight engineering science may be capable to achieve this , but as I wrote earlier , no TV technical school is perfect .
Most of the employment in mastering subject for cinema and television seems to be at the darker terminal of the luminosity spectrum . I do n’t think many have forgotten about the Game of Thrones and House of the Dragon episodes that took this to an extremum , but TVs going forward will have to manage both ends of the spectrum , and the ego - emissive nature ofOLED screenswill have the advantage in terms of pixel level precision dim .
Furthermore , the coming BRAVIA 9 look to only be available at 75- and 85 - inches , selling for £ 4499 and £ 4999 respectively . That ’s creditably price against the likes of theLG G4 organic light-emitting diode , but as this particular model isonlyavailable at those sizes , that curtail it to handsome homes and even bigger billfold and betoken that Sony , like other TV manufacturers , thinks the futurity of TVs is swelled .
We ’ll have to wait and see if Sony ’s bet for the future tense of tv set works out but it looks as if Sony is unforced to stimulate things up , and the television set manufacture does want something of a jolt to propel it ahead .
