OPINION : History would imply that Sony has always believed high character products merit a premium toll . If you require the salutary , you better be fain to pay for it .
That ’s not to say the parole ‘ low-cost ’ is bete noire to them – it unloosen stack of estimable quality products such as theWH - CH520on - ears which are calculate at those who pinch their penny but when it come to premium ware , the pricing is arguably too steep .
This has been the lawsuit with the company ’s TVs for the past several years . Sony ’s TVs have often commanded a bounty over their rivals – even the cheaper sets are comparatively more expensive – and this is despite the feature / specification of these idiot box more often than not being less all-embracing . I ’m not talking about the performance of these idiot box – in that sense , Sony is more than a match ( if not better ) with regards to picture and auditory sensation but the pricing makes them rather inaccessible .
To go all XC and sophisticate my cap so it ’s back to front and all cool - look , back in the day Sony was at the top of the TV tier lean – it seemed as if everyone had a Bravia TV ( my kinsperson had a JVC , but I digress ) . Sony , and Nipponese TV brands in general , matt-up as if they were the go - to troupe people tell on with for timbre .
Now thing have switch . challenger among idiot box brands is cutthroat : Samsung , LG , TCL , Panasonic , Hisense , and Philips are battling against Sony in the UK , with Vizio being a competition in the US . The securities industry is fragmented , consumers have more option and Sony is n’t love as much success as it once did . This is meditate by the latest research conduct by Omdia whereSony came seventh for worldwide market portion .
price of TVs have fallen due to the inflow of cheaper screens from Taiwanese business firm to the point where Samsung Display ceased production of LCD panel in 2022 , and LG Display is scaling down . earnings margins are fuddled , as video brands make the move to agio display technologies such as8K , QD - OLEDand MLA OLED to keep terms eminent .
Understandably there are brands such as Sony that do n’t want to drop price to the level where the TVs are devalued , but a fine equalizer needs to be struck in providing performance and note value , and it ’s on that line where I experience Sony finds itself on the wrong side .
Take the recently declare pricing for the A84L OLED ( which is essentially the same as the A80L exemplar ) . Its more obvious competitor is LG ’s C - serial publication organic light-emitting diode , which is its most popular and best - betray OLED . In each size of it ( except for the 83 - column inch model ) , Sony ’s OLED is more expensive , the difference being as diminished as £ 100 or as large as £ 500 .
All the main cabinet and microcomputer feature are supported by LG , stool Sony wait mean in comparison . Sony puts its nut in thePS5basket , but the job with this case of synergy is that you have to be quick to take advantage of emerging tech . Sony has never been the quickest adopter , while LG has been eager to bring in fresh tech ( Dolby Vision Gaming ) to be the marketplace leader , leave behind Sony lagging behind .
discombobulate in 4K/120Hz support across the C - series ’ HDMI inputs , Dolby Vision IQand cloud play support , and regardless of whether Sony offers better mental picture and speech sound , LG is not only pitched at a more affordable price , but offers more value whether you ’re an zealous film lover , gamer or TV watcher . The like of Samsung and LG are invariably retell , and it creates this perception of Sony standing still and if you ’re standing still , you might as well be going backwards .
Sony needs to be more approachable , it needs to be the mark the average person imagine of first , and that commonly starts with more competitive prices . Perhaps then , people will have a grounds to choose Sony over others , rather of reminiscing about the company ’s glorification days in a 90s - infused fog of nostalgia .
