OPINION : I attended the World of Samsung in Frankfurt this workweek , where the Korean electronics companionship laid out its vision for the devices it makes , all of which could be summed up as an unrelenting focus on AI .
At the core of Samsung ’s product is AI that assuage annoyances , AI that relieves tension or fuss , AI that make delineation quality better . It ’s an interesting content , perhaps even a compelling one to buy into as technology persist in to progress .
I , however , am focalize onSamsung ’s idiot box – specifically its organic light-emitting diode and the electronic messaging around those screens . Suffice to say it ’s not quite as readable as its stance on AI .
After class of givingOLED TVscreens a view of its backhand shot – at time the competition exceed – it ’s now embraced the engineering ; first through create its own version inQD - OLED , and secondly in striking adeal with LG Displayto leverage covert from its rival .
At CES , Samsung announced the S90D model will be available in sizes range from 42- to 83 - inches . The trouble with that statement is QD - OLED panels are n’t manufactured in 42- , 48- or 83 - column inch sizes , so those sizes will be LG Display ’s WOLED panel .
Samsung started doing this mix - and - match approach in 2023 , adding an 83 - column inch rendering of theS90C , but it stands to rationality that not everyOLED TVis alike ; and that mix QD - OLED and LG Display ’s WOLED panels – which pop the question different operation – can be the source of confusion .
Are vendee keen - eyed enough to spot the departure or even be mindful of it ? Samsung Electronics seemed corking to not distinguish the difference betweenQD - OLED and OLED from the start , which baffled me because it looked as if Samsung did n’t need customers to know that QD - organic light-emitting diode was ( at the time ) a footmark forrard in pic quality .
And now that it ’s engaging in mixing unlike types of OLED screens , it runs the risk of infection of the great unwashed thinking they ’re going to get one TV but perhaps catch something else .
Sony , on the other hand , included itsA95KandA95Las part of its OLED line - up , but also made it unmortgaged that both were QD - OLED TVs , whereas Samsung rather hides behind infrequent mentions of QD technology . It ’s rare you ’ll even see that terminology used in merchandise descriptions of its QD - OLED television receiver .
I understand that Samsung require to keep its merchandising percipient and mere , but the market place that I envisage for these TVs – especially at the prices previous exemplar have live for – is the case where citizenry know their QD - OLED from their WOLED panel , and are looking for a operation that fits their demand . envisage spending a immense amount on an 83 - inch S90D only to find out it does n’t blow the same level of performance as some of the smaller blind sizes .
I think it ’s much simpler to be clear and consistent , like with Sony ’s electronic messaging . The QD - OLED is the flagship idiot box model , it has technology not usable in any other TV they offer , which in turn causes potential buyers to be interested because they want the right .
Perhaps this is me making a molehill of a plenty but Samsung ’s approach does n’t sit right with me . It would almost make more sensory faculty if it called the WOLEDs the S85C orbit and elevate it around the musical theme of “ small and with child ” OLED options . That to me has more of a hook .
It ’s great that Samsung seems committed to the OLED market , providing much - needed contention to LG , but I do question whether in trying to make its messaging childlike it ’s made it confusing . Perhaps this is another use for AI like ChatGPT , if it could sift through all the info and make some sense of it .
