OPINION : It ’s been a hectic few months in the idiot box world . Samsung set up its TVs , followed by LG , Sony , Hisense , TCL , and now Panasonic . All have disclose their hand for what ’s to come in the following months .

There have been rumours – or at the very least some musings in the industriousness – that Panasonic would pull out of the TV industry sooner rather than after .

It left the North American market several years ago and it appear to have exited the Australian market ( which many trade name seem lukewarm to these day ) .

If you require to scan the tea leaves in a sure way , they might reveal a Panasonic that ’s lose interest in a fiercely competitive market where net income margins are shrinking , peculiarly towards the budget conclusion of the market .

But this and the2023 line - upshowed a Panasonic that seemed willing to tough it out . More OLED screens than before , a all-encompassing range of LCD LED options , and itsfirst Mini LED screen . That does n’t fathom like a company losing interestingness . In fact , the 2024 kitchen range is Panasonic being very aggressive .

And yet , in the press liberation itspoke about revolutionwith its latest line - up and having seen the TVs and walk through a series of demonstration , I ca n’t aid but feel that new ideas are a petty low on the ground .

Panasonic is n’t the only one to speak of revolution in 2024 . Sony said something similar with its Bravia proclamation and Samsung has raved about AI in its video , even though there ’s been AI in its TVs for yr now .

The point I ’m trying to make is that true innovation has become thin on the ground . At the plenary effect in Dusseldorf , Panasonic talked up its Extreme True Game modes and another partnership with Diablo for the approaching expansion . All this echoed last twelvemonth ’s announcements without affect the needle ahead much .

There was another partnership announce with a get the hang house – Platige – who create in - biz cinematics for the likes of Call of Duty along with Company3 , who practice Panasonic tv for control pic including Ghostbusters : Frozen Empire . However , Disney mandates that any companionship working with it utilise LG OLEDs across its productions , and although LG does n’t talk about this , it arguably puts the Korean company in a big sphere of influence within the film diligence and the home market place .

The Fire tv set tie beam - upwas already announcedbut the summation of theTiVo interfacewas a nice surprisal . The UK wo n’t get Panasonic Google telecasting , but from what I have intercourse and have seen of theTiVo operating system , it ’s a very ripe alternative .

It ’ll be pitiful to see My Home Screen disappear , but in today ’s wise geezerhood , Panasonic needed to raze up and despite mymisgivings about Fire TV , it has achieved that .

I was shown an audio demo of the Z90A OLED that did n’t sound as good as theMZ1500 . While it was more refined in some way it lacked the heaviness and vim of the MZ1500 ’s levelheaded system of rules .

The OLED and Mini lead picture quality all calculate to be a step up from the 2023 models , with smoother gradation and boil down banding ; as well as Panasonic supportingDolby Vision IQ with Precision Detail , a feature that only LG goggle box had up until now but presents even more detail and discreetness in the range of a function .

However , these all felt like incremental improvements rather than one expectant saltation forrard ; evolution rather than revolution .

When I first start buy the farm to these events , I always felt as if Panasonic was the company bringing new ideas to the food market – higher brightness OLED control panel , genuinely effective sound organisation for a TV , Dolby Vision IQ andFilmmaker mood picture truth . It was the goggle box brand that was bring new technology to the market , and more often than not , it was the first to do so .

Now everyone has catch up , and the introduction Panasonic was bringing seems to have retard . Perhaps that ’s something that could be applied to the industry as a whole but much of what I saw feel like a repeat of things I ’ve already seen from Panasonic . Were they better ? Yes , but there was a good sense of familiarity hanging over the event .

Where does that exit Panasonic in the commixture of things ? I ’m not wholly sure . I guess the quality of its TV deserve a bigger reinforcement ; and perhaps the adoption of Fire TV , Google TV , and TiVo can make the TVs more accessible . I hope that ’s the case because the telecasting humankind needs a Panasonic that ’s charter chances and pushing the TV market frontwards .