Sound and Vision: Is CES losing its appeal?

persuasion : By the time you read this , it ’ll be either the last daylight of 2023 or the first of 2024 , and for those of us that work in the technical school empyrean , the source of a new year means one affair – CES .

CES is , for many , the starting point of any twelvemonth . A place where the eyes of the tech world are focused on the announcements of new products , services , and technologies . Go down to the main convention entrance hall and there are all types of stuff – some of it rub down chairs from what I call up – and if Willy Wonka could ideate a ‘ Tech ’ factory rather than a cocoa one , it might look like what CES does .

But since the Covid pandemic offset a couple of CES case , it ’s brought up a question for some companies . Is CES still important ?

It ’s the same interrogation that ’s chevy other trade show such as IFA , but this slowdown in sake arguably started before the pandemic , which only served to aggravate it . Why not coordinate your own event so that you’re able to control and dictate the ‘ when ’ and ‘ where s ’ , avoiding sharing the limelight with contender .

The move towards online school term and keeping track of announcements / new products though the CES hub is a tacit entree by the organisers that it ’s not necessarily about the in - person experience . It makes it more accessible to keep track of what ’s encounter considering not everyone can make it out to Vegas , but the move has morphed CES into an outcome that does beg the interrogative sentence of whether you demand to be there .

And another point is that there is n’t as much of a reasonableness for some to even manoeuver out to CES , especially if you ’re within the audio field . There are still plenty of announcements concerning audio frequency , but most of the fourth dimension they are just that – announcements – with the ruined production likely calendar month down the route from being completed .

If you ’re interested in hullo - fi . then CES seems to have moved aside from that ( or hi - fi brand have moved away from it ) . It ’s not as big an even for traditional hi - fi these day , and the audio products that seem to gain more interest are those that support Wi - Fi andBluetoothstreaming – more modern and advanced technologies .

So to try out and answer the question , is CES losing or has it lost its appeal ? In some ways yes , in others no . The focus has shifted as trends in engineering science have tilt . It ’s not of necessity about seeing strong-arm products in the flesh anymore but more about innovation , about tech that changes masses ’s lives ( you ’ll in all likelihood hear those words a lot during the effect ) , and more of a pivot towards services . In a sense , CES is propel from the tangible to the intangible .

CES 2024 could be very significant for the future of the case , as well as other consumer trade upshot . It ’s unlikely to make or break it , but it ’ll continue its development into something different than what it once was just a few years ago .