OPINION : It has emerged that Amazon is potentially follow in the same counsel asNetflixandDisney+by offering a ( possibly ) brassy ad - supported grade to client .
Despite that , it feels as if we ’re in a confusing time for video recording streaming services . With ratifier growth on the face of it dillydally for many but budgets becoming ever - more expensive – Citadel was a six - episode series that reportedly cost $ 300 million – there ’s a motive to cover the cost of commissioning these shows .
And , frightening name aside , Freeveewith its ad - supported model seemed like Amazon ’s pound into the ad - bear sphere . Recently it ’s added more premium content to the service ( and in 4 jet too ) but I wonder whether people are cognisant of its existence and what it offers , given it is gratis to watch .
From what was a unproblematic enough means of understanding what you ’re receive has become more complicated , not less with all the tiers and benefit that come with each one . The feeling I get is that nobody is trusted about the direction to take , but because an advertizement - supported tier get the service of process a ) less expensive and therefore more attractive and b ) brings in more revenue through advertisers ; that ’s the choice streamers are moving towards . We ’ve pretty much gone back to watching TV , except it ’s online and on - demand .
However , we all have our preferences , and an ad - supported tier wo n’t cause someone to jumpstart ship from one serving to another on its own . It might charm those on the fencing to have a look but subject , as always , is king , and if you have n’t got something that people need to look out anyway , they ’re not going to be signing up to the service regardless of how much it cost .
And that , to me , seems like the crux of the matter of the issue . Slowly but surely , the pop original video serial of the last several years have terminate or are ending . chronological sequence , Better Call Saul and Ted Lasso are over , the next seasons of House of the Dragon and Euphoria are a while aside ; The Marvelous Miss Maisel and Stranger Things are also ending , The Boys is reach its net time of year , and there ’s not the same level of exuberance about coming Star Wars and Marvel series as there was in 2020 .
Who ’s next to take the crown ? That ’s tricky to know since banner seem so keen to cancel a series before it can build an interview . And where Prime Video is concerned , Rings of Power was grandiose and visually spectacular and Citadel offered hard - hitting action , I found the story for both to be underwhelming .
The art of long - running storytelling and shows is on the wane . There ’s no 20 + -episode run of 24 , Lost or Battlestar Galactica to get lodge into , instead there are lots of expensive - looking limited series and 10 - sequence runs every few years . There ’s a band of content to watch , but arguably not as much that people eff and betroth with .
