OPINION : Microsoft was correct to exit the mobile computer hardware and o securities industry rather than toil away , despite CEO ’s sorrow . The result since prove it .
In a way , Satya Nadella is right . Microsoft ’s decision to trench Windows Phoneand sell off Nokia for pittance was a mistake … only that it did n’t come sooner .
In an audience withBusiness Insiderpublished this week , Nadella advise the eventual 2017 conclusion to pull the stopple on the platform and the Nokia hardware ( Microsoft spend $ 7.6 billion to acquire under Steve Balmer ’s leading ) may have been too hasty . Instead , Nadella care Microsoft had hang on .
As someone who reviewed plenty of those Nokia Windows Phones down the years , I certainly was n’t deplorable to see the back of the operating system or the for the most part bulky and horrifying French telephone it dwell .
“ The decision I intend a plenty of people talk about – and one of the most difficult decisions I made when I became CEO — was our outlet of what I ’ll call the peregrine phone as limit then , ” Nadella tell .
“ In retrospect , I think there could have been ways we could have made it make for by perhaps reinvent the category of compute between PCs , tab , and headphone . ”
In fairness to Nadella , under his leading , Microsoft has done the latter part brilliantly , only from the sideline .
ThePhone Link apphas enabled more unlined connectivity between Android and iOS phones and Windows PC . Users on both platforms can efficaciously palm smartphone calls , messages , and presentment without picking up their French telephone .
Android drug user have primarily been the beneficiaries of this – especially given some Android apps can be download and install on Windows machine via the Amazon App Store .
Phone Link for Android also enable user to get at and deal their photo libraries directly from their PC . While it ’s not quite as unseamed , iPhone users cannow sync their iCloud Photosdirectly to the stock Windows Photos app . Microsoft even constitute a way tobring users iMessage messages to Windows .
Microsoft has also done an excellent line of work of ensuring the major mobile platforms have full - feature , well perform versions of the Microsoft apps users make love and eff . Those productivity essentials like Word , PowerPoint and Excel are gravid on both iOS and Android .
Xbox gamers can now wreak their preferred titles over the swarm . Again , Android substance abuser have a more or less better experience through a native app , but the vane app for iPhone user is fine . And it ’s not Microsoft ’s demerit Apple restrictions put the mockers on a right Game Pass app .
In the main , this is all citizenry ever wanted . The best of Microsoft , usable on their iPhone or Android twist they know and love – enabling easy connectivity between the nomadic and desktop realm . Not as part of a Windows Phone operating system that was stunningly subscript to Android and iPhone .
Not to say it would n’t have eventually got secure , but Windows Phone was fearsome to use . I still have nightmares about interacting with these Windows 8 - same “ Tiles ” .
Microsoft can be really content with its contributions to the innovative fluid ecosystem . Their apps are essential for hundreds of millions of the great unwashed and there ’s not really a drop cloth off in the experience compared to screen background .
I ’m all for more competition in the nomadic grocery , but I ’m a much bigger devotee of the role Microsoft has assume since drop out of the operating system and hardware backwash .
