Verdict

The Sony XR-55A95 K does n’t change the OLED game but it displace it onward a distance , and that will do us for now

Pros

Cons

Key Features

Introduction

For every television instauration that ’s essay itself ( like OLED engineering science or 4 K resolution ) , there ’s a technology that ’s been roundly ignored ( like 3D engineering science or curved screen ) . Place your bets now onQD - OLED , ladies and gentleman .

QD - OLED is a Samsung innovation . You know , the same Samsung that until very latterly could n’t even bring itself to utter the word ‘ OLED ’ . By combining component ofOLEDwith its ownQLED quantum dot technology , Samsung bet it can retain everything that ’s great about OLED and call its one obvious impuissance : brightness ( or the lack thence ) .

Samsung is the only piazza to purchase a QD - OLED panel , but patently it ’s more than well-chosen to sell them . So it ’s Sony that ’s first to give us a taste sensation of ( what might be ) the brave new man of TV technical school – the XR-55A95K.

Sony A95K stand bezel detail

The Sony XR-55A95 K is on sales event now , and in the United Kingdom it costs around £ 2699 . That cook it $ 2999 or so in the United States and AU$4799 or thereabouts in Australia .

As a mainstream telecasting and one that goes without any variety of outside third - company fancy - pants speech sound system of rules , it ’s undeniably pricey . There ’s a Samsung screen of the same sizing that shares the same jury due at any moment that costs hundreds of pounds less , for example , and LG ’s G2 , acknowledged as one of the good OLED telly around , thanks in large part to its bright ‘ x ’ board , is more affordable too .

Is it bonnie to say the Sony will have to be a plot - auto-changer if it ’s to rationalise the asking terms ?

Sony A95K stand bezel detail

Design

Sony hit on a mild - yet - undeniably - item-by-item design vocabulary for its premium video a fiddling while back , and it ’s not about to give up on it now .

So the A95 K is , from dead - ahead , almost entirely screen . Its left over , veracious and top bezel are a hefty 7 mm while the one along the bottom is just a little lumpy – it ’s home to mics , IR receiver for the remote ascendency , and some very minimum branding .

take in in profile , there ’s very lilliputian of that OLED slightness that was a big part of the technology ’s temptingness when it first hit the mainstream . At 43 millimetre deep ( except for a little section at the top of the screen ) it look workaday . The grid pattern that underwrite the rear jury is pleasant , though , and it reserve Sony to hide the ‘ pop up on / pop off ’ panels that cover the screen ’s selection of inputs ( and the cables that attach to them ) more pronto than some alternate purpose .

Sony A95K stand bezel detail

The A95 K can be wall - mounted , of course ( it ’s a touch over 21 kg without its rack , mind you , so carry that in mind ) , but if you prefer to put it on a surface there are a brace of stand - mounting choice . The stand itself is quite chunky , but if you position it behind the projection screen it wo n’t be visible at all – and the screen itself leans back just a little in the manner Sony set up with theA1 OLEDback in the twenty-four hour period ( 2017 ) . Alternatively , attach it to the front of the cover and it can be pushed back close to a wall – the screenland stands upright when it ’s coiffure this way .

Features

The newspaper headline feature here , of course , is the A95 K ’s QD - OLED panel . design by Samsung , QD - OLED intends to address the one perceive shortcoming of OLED TV technology : luminousness .

And although Samsung is currently the only brand producing QD - OLED panels , have with regular OLED ( panels of which are almost entirely produced by LG ) has learn us that the panel is just the start . It ’s the processing on which an OLED television receiver stands or falls , and it seems unlikely QD - OLED will be any dissimilar .

Sony has fitted the A95 K with the full - on no - via media ‘ Cognitive Processor XR ’ . It was first introduced last year , but for this effectuation it has undergo some tweaks – especially to its ‘ Flexible Colour Contrast Control ’ , in an campaign to work the increase luminousness usable from this new panel .

Sony A95K stand bezel detail

Control is available via either of the two remote control condition handsets the A95 K ships with . As is the manner these days , one is a small , nicely finished controller that covers most major functions – and it include hot - keys for Netflix , Disney+ , Amazon Prime Video and Sony ’s ownBravia Corestreaming service . The other is a minor , ordinarily finished alternative with too many buttons and not enough space between them .

Whichever you decide to use , it assign you in control of aGoogle TVsmart interface . It ’s a seemly interface too , what ’s more , one that ’s not too bleak when it come to making recommendations and that ’s nicely legible . It ’s Google - centric , naturally enough , but theApple TVand Netflix apps are not too far off – and with the elision of Disney+ ( which go withoutDolby Atmossupport ) the streaming and catch - up TV services useable here are the honest versions of themselves .

To exploit all this gamy - quality content , the Sony ’s 4 K control board is compatible with HLG , HDR10 andDolby Vision HDRstandards . It can deal with Dolby Atmos sound , too – although its two subwoofer and two actuators ( which wrick the sieve itself into a speaker , which has been a Sony party - piece for a while ) do n’t pretend to deliver an Atmos effect .

Sony A95K stand bezel detail

As far as connectivity is concerned , the A95 K should have even the most demanding user covered . There ’s Ethernet ( or dual - circle wi - fi , if you prefer ) , fourHDMIsockets ( two of which are at 2.1 48Gbps measure ) , a couple of USB inputs , two tie up posts for satellite tuners and an RF equivalent . There are talker binding post in suit you want your TV to service as the centre channel in a environment - phone system of rules ( another Sony specialty ) and a hybrid 3.5 mm socket for composite video or center - speaker stimulus . Wireless connectivity beyond wi - fi runs to Bluetooth 4.2,Apple AirPlayand Chromecast .

All four of the Sony ’s HDMI sockets supportVariable Refresh RateandAuto Low - Latency Mode , and the brace of 2.1 - standard input also cover eARC , 4 G @ 120Hz and Auto Tone Mapping . This is obviously good news for next - gen console table owner .

The only other noteworthy feature is the detachable Bravia Cam that magnetically snaps into a lilliputian recess at the top of the rear of the screenland and then peer over the top . One of these days , say Sony , it ’ll be used for gesture control condition , reflexive optimisation of picture configurations relative to ambiance , and all sorting of other sorcerous thing . For now , it ’s good for chatting via Google Duo .

Sony A95K remotes

Picture Quality

Two things occur to me in very prompt succession at the first of this test . The first is that the supposedly superior brightness of QD - OLED does n’t seem that much brighter at all . The 2d is that the brightness this QD - OLED panel bring forth is superscript , in color fidelity and particular degree especially , to even the brightest non - QD OLED screen currently available .

A Netflix - derived flow of The Man from Toronto(available with Dolby Vision HDR and Dolby Atmos sound ) confirms it . Even the brightest scenes ( and area of scenes ) reuse to ‘ white out ’ and rather keep telling measure of detail and nicely balanced color .

And predictably , this sort of color faithfulness and prodigious levels of detail are retained throughout brightness levels , all the room down to ‘ benighted ’ ( which , in the time - honoured OLED tradition , mean ‘ pitch inglorious ’ ) . The Sony controls black tones as well as it does the bright 1 , giving perceptiveness and telling variation in even the murkiest scenes . The man from Toronto may coif in smuggled and drive a disastrous Dodge Charger R / T , but the A95 K describes both his habiliment and his elevator car with genuine expertise .

Sony A95K remotes

The overall colour balance is pleasantly naturalistic , with cutis - tones and -textures in fussy enjoying proper variation within the confines of believability . deepness of field is convincing too , with the widely - open blastoff of the Utah desert almost three - dimensional . Edges are properly defined and shimmer - free , while even the most complicated or intricate patterns are static .

switch to some 4 K HLG coverage of Wimbledon on the BBC exhibit the Sony ’s absolute ascendancy of motion . Like most sports , tennis is an highly sturdy ask of any TV – all   that speedy , small - object motion that ’s usually in opposition to the campaign of the camera , all chance on a self-aggrandizing swathe of uniform colour , is unmanageable to keep on top of . But the A95 K line the activity with downright certainty , hold the edges of the ball as it whiz from the bottom of the screen to the top and back again with dominance .

As an upscaler of lower - resolution mental object , the Sony is adept – but only up to a level . HD subject is handle confidently , the A95 K fulfil its pixel - count without detail levels dangle off too ill or the overall trope getting peculiarly coarse . Step down from there , though , and the Sony ca n’t mask how grueling it ’s have to process – images   are diffused and overstrung at the same sentence , with detail retrieval apparently more by chance event than by pattern .

Sony A95K remotes

As far as gaming is touch , the A95 K gets on splendidly with aPlaystation 5 . image are stable , bright , elaborated and all that other good stuff – and while the Sony is n’t as lightning - fast in its reply as , say , an equivalent LG screen , at around 20 m/s its input stave will be unperceivable to most user .

Sound Quality

Sony ’s a devotee of actuators ( or ‘ exciters ’ ) to the point its Acoustic Surface Audio+ is a feature of all itsOLED television . Put simply , the screen itself is vibrate to the point that it roleplay as an audio speaker , and here Sony ’s finessed the system for this specific QD - OLED dialog box . Two actuator are combined with two posterior - facing subwoofers .

And by the standards of TVs that do n’t charge a large premium because of their integrated Bowers & Wilkins or Technics audio systems , the A95 K sounds more than acceptable . It wangle to give right weight and profundity to low frequencies , without sounding constrained or stressed in any way . It produces a big , well - defined strait that seems a little bigger than the screen from which it comes . Control is good , detail storey are good … and it ’s up to of getting almost uncomfortably loud before its calm deserts it .

commonly , even the most expensive and accomplished TVs can have their standard audio system ameliorate by spending just a few hundred pound on a proper soundbar . In the case of the Sony XR-55A95 K , though , you ’ll be looking to spend a fairish bit more than that if you want to take your audio experience to the next level .

Sony A95K rear connections

Latest deals

Should you buy it?

huffy for hack - edge technology ? Here ’s a bit

. There are limit point to the Sony ’s upscaling ability

Final Thoughts

Ultimately the Sony XR-55A95 K is not a game - modifier . But it ’s a game - advancer , no doubt about it , and for that alone it ’s well worth retainer . That ’s not to evoke it has the field decipherable , of form ; you’re able to buy a goggle box for a worthwhile clod less than this and still be charmed with your purchase . The Sony is the good 55 - inch television set currently available , of that I ’m certain . Whether or not it ’s deserving its little premium is a slightly dissimilar question .

Trusted Score

How we test

We quiz every goggle box we review soundly over an extended point of time . We use industry stock trial to equate features by rights . We ’ll always tell you what we notice . We never , ever , accept money to review a product .

Find out more about how we quiz in ourethics policy .

FAQs

QD - OLED is a mixture of Quantum Dot colour filter and OLED screen that allows for a wider range of colours to be read and higher level of brightness to be reach .

Test Data

Full Specs

Sony A95K rear connections

Sony A95K rear connections

Sony A95K Bravia Cam

Sony A95K Bravia Cam

Sony A95K Bravia Cam

Sony A95K acute angle

Sony A95K acute angle

Sony A95K acute angle

Sony A95K from below

Sony A95K from below

Sony A95K from below

Sony A95K stand bezel detail

Sony A95K stand bezel detail

Sony A95K remotes

Sony A95K remotes

Sony A95K rear connections

Sony A95K rear connections

Sony A95K Bravia Cam

Sony A95K Bravia Cam

Sony A95K acute angle

Sony A95K acute angle

Sony A95K from below

Sony A95K from below