Samsung has been tipped to dump the storied Galaxy smartphone branding for its premium French telephone .
According to South Korean websiteEToday(via9to5Google ) , the tech giant is front to switch up its smartphone access , potentially establishing a brand name new premium smartphone blade and go forth the Galaxy name to lower - end devices .
The very first Samsung Galaxy phone rack up the market more than 15 years ago , in June of 2009 . Since then , the Galaxy make has make out to be synonymous with Samsung ’s smartphones . The first Galaxy S speech sound make it the year after .
That may indeed be the problem here . Galaxy is no longer discover as a premium brand , with the name now comprehend low-priced smartphone lines like the Galaxy A and Galaxy M. Samsung ’s design , according to the report , is to create a new premium brand to mark its top final stage phones aside from the rest .
The situation is compare to that of another major South Korean company , Hyundai , which put in the Genesis brand for its more opulent cars to confident results .
In Samsung ’s case , this would likely stand for a newfangled tag for the Galaxy S and Galaxy zed line - ups . This would seemingly focalise the competition on Apple , which only ever relinquish premium iPhones , with the iPhone SE understandably distinguished as a ( slightly ) more affordable selection .
While Samsung stay the self-aggrandising smartphone produced in the human race for shipments , there ’s increase competition from Taiwanese brand name like Xiaomi and Vivo , while Apple cover to dominate that exchange premium bracket .
Samsung swop to a new premium smartphone brand has already been alluded to by Samsung ’s President of Global Marketing Center , Lee Young - hee . At CES 2024 she say “ Galaxy has so many lineups that I realize people are expecting a newfangled name when there is an innovative turning spot ” .
We continue to range Samsung ’s premium Galaxy offering pretty extremely , with theSamsung Galaxy S24 Ultrastanding as the top pick on ourBest Smartphones 2024round - up . But it ’s sure enough the shell that the Galaxy brand has become so widely used across the range , it ’s pretty much meaningless by this point .
