If you ’re an owner of a Roku branded TV lot , you might n’t be safe from invasive ads , even if you employ third - company set - top box like anApple TVor aFire TVStick or hook - up a games console table .
So , if you induce up for a mid - movie piddle and hit pause on Dune or your latest Forza battle of Marathon , the chance are , Roku would have invade your set - top box via the HDMI input and shoved one of its own ads in your face . Roku already does this via its own interface , but the third - party roll out would n’t be well receive .
Now those buying Roku tellies more often than not use the RokuOS to stream content , because the television themselves are generally budget - friendly sets design with the built - in smart OS in brain . However , gamers would likely be tally hard by the move .
The technology has beenpatented(viaLowpass ) by Roku – which probably means it is n’t imminently about to be integrated – and identify a arrangement for “ for advert insertion by a display equipment coupled to a spiritualist twist via a high - definition medium port ( HDMI ) connector . ”
It would be achieved by notice the break release had been hit and report that back to the tv and , in all likelihood , devolve the ad in as a form of screensaver . The TV could also analyse whether the frames being display on the TV have n’t changed and realise the set has been hesitate that means . The company is also talk about detecting the on - screen content in ordering show you advert that may be relate to what you ’re watching , according to the letters patent .
Whether this would be stand by the other rigid - top boxful or console maker , who could quite easily do the same to viewing audience / gamers if they opt , remain to be seen . After all , this effectively hijacks the experience .
advertizement are a big money maker for Roku right on now , but this is a wholly unpalatable suggestion for anyone who drop their hard realize on a Roku TV .
