OPINION : Apple is reportedly consider a more expensiveiPhoneUltra model because it trust element of its user alkali are uncoerced to compensate top dollar to start the good version of the phone money can bribe .
Indeed , Tim Cook is probably right with his late assessment when he expressed : “ I think people are willing to really extend to get the best they can afford in that category . ”
However , to go down this route would be quite risky .
For starters , there ’d be a certain distaste in one of the world ’s richest companies attempt to “ stretch ” their most fast customers amid the great cost of life crisis in decades .
For this to be considered a immediate payment grab would be harmful to the Apple brand , despite its well - bring in report for operate at the premium end of the market .
Perhaps more significantly , there would be vast pressure for this phone to deliver like no other iPhone in the history of the reach . The iPhone Ultra would have to endure out and break new earth for the serial .
For Apple to just offer the best translation of the processor and camera array uncommitted that year and call it “ Ultra ” would be a mistake . It ’d be a bad look if we were able to think : “ why could n’t this have been the Pro ? ”
It can’t be rebrand
It could not be a selling rebrand that reserve Apple to section its iPhone grasp into three distinct categories that make both the standard and Pro manakin feel like poor telling by comparison , as Samsung has tend to do with its Galaxy S - serial Ultra models . The base theoretical account Galaxy S23 feels mid compass , for example .
This must be something Modern that lead further than theApple Watch Ultra – the luxury smartwatch with a larger display , tough design , improved battery life , greater water resistance and a new action at law button .
An iPhone Ultra must make an ever bigger statement and choosing to debut the long - rumoured iPhone Fold under this branding would certainly fit the criteria . The applied science involve would surely apologize a higher terms , as Samsung has depict with the Galaxy Fold . However , an Apple equivalent is potential to be its own category if any when it does arrive . Besides , Apple is widely believed to be more focused on foldable iPhones and MacBooks than iPhones at this decimal point .
“ At this point , it ’s unclear how that top - of - the - production line model would be unlike , but it will probably offer further tv camera improvements , a faster chip and perhaps an even larger display , ” Gurman wrote . “ There also may be more succeeding - forward feature , such as finally dropping the charging port . ”
That in all likelihood would n’t issue it either . It ’s not entirely clear a port - free iPhone is even a desire lineament for iPhone owners , give the ubiquity of the current charging ecosystem and potential clumsiness of taking it out .
A grand redesign?
How about a redesign with more bounty build materials and a Modern sight for the iPhone ’s tired makeup ? Perhaps . It ’s a scheme the fellowship used when it introduced the iPhone X without the home button , while also launching the iPhone 8 and iPhone 8 Plus .
Would well tv camera , including the long - promised periscope lens of the eye qualify as an Ultra feature film ? Not really . They ’ve been in Android telephone set for years and iPhone owner are expecting this as a natural progression .
Could Apple convey the Apple Silicon M - serial processor to a larger iPhone model as it has with in high spirits - end iPad models ? Highly unlikely . There are zero hint of Apple doing so and it ’s not clear whether the architecture could even be accommodate within a machine as minuscule as an iPhone .
basically there are few obvious means for Apple to significantly differentiate an Ultra phone from the born advancements consumer are ennoble to see within an annual Pro manikin promote anyway . Any exploit to reclassify this as Ultra would n’t be high-risk .
