Amazon Prime Video might be bring you access to Champions League football and top amusement like The Boys and Fallout for your Prime subscription , but unless you ’re prepared topay extra to avoid ads , be fain to see even more of them .
It ’s not clear by how much the loudness of ads will be increased by , but the FT state its coming for those not paying £ 2.99 in the UK or $ 3.99 over in the US to keep off them .
In a statement to the FT , the company say it has started with a “ very light consignment ” as a “ soft debut ” into advertising in January this year . So expect a less gentle approaching come 2025 .
Even though the advertising are an annoyance , the original roll has been a succeeder as far as Amazon and its advertising married person are concerned . It aver the ad - funded version of Prime Video is watch by 19 million people in the UK , while 100 million viewing audience in the US are on the platform . Amazon is being middling celebratory about it all at an manufacture assembly this week .
“ Last year , we celebrated the news that we were bringing advertizement to Prime Video ’s premium entertainment capacity in the UK . Now we are here to show you what that stand for in drill , ” assistance Phil Christer , the MD of Amazon Ads in the UK tell apart London - based advertizement bods ( viaDeadline ) .
“ By combining honor - winning TV series and films , billions of first - party signals , and leading ad tech , we are aid brands drive home relevant advert experiences at an entirely new scale of measurement . These campaigns are n’t limited to brands that sell in our store either , we are capable to aid brands empathise the impact of their upper funnel streaming television set military campaign on lower funnel outcomes like sale and sign - ups , regardless of where the customer end their journey . ”
So hooray for Amazon and the advertisers , I presuppose . For those go for to just enjoy the amusement they already devote for through a Prime subscription without too much commercial interruption , the news show is n’t good .
Still , watch ads stillbeats take in The Rings of Power , eh ?
