As long as the advert were n’t intrusive , it ’s not something I ’d be particular about . After all , I ’ve spend the absolute majority of my TV watching life sit through advertizement anyway .

But when4Kfilm.dedid some digging it became clear that the new advertizement - destitute grade removedDolby Vision and Atmos support – and Amazon did n’t even vex to annunciate or support it until poke at . verbalize for myself , it ’s eroded some of my trust in Prime Video . It only did not call for to happen in this hush - hush on the QT personal manner .

I find it a rather awless move for Prime Video to not be loose or transparent about its motives , it treats a sure group of customers ( that ’s the home cinema devotees amongst us ) with what feels like mild contempt .

That people would skip over to the more expensive tier just to scat ads – and perhaps this is the bad bit – not even comment that Dolby Vision and Atmos had actually been release away . Faith and any good will run to flag in moves such as this . What else could Prime Video , or any cyclosis service for that affair , change their minds on ?

Maybe Amazon is hop the cult will die quickly , though the class - action suit that ’s coming its path in California would suggest this could rumble on .

I ’ve note in myPrime Video reviewthat the tagging system want some reworking . Whenever a title emerge onto Prime Video cyclosis and say it ’s 4 K UHD , more often than not , it ’s not useable to teem in 4 K but instead in HD . This happened with Dune , La La Land , The Matrix Resurrections , and John Wick : Chapter 4 .

In one fell swoop, Amazon has made its Prime Video service worse

My suspicion is that the tags from when the moving picture or boob tube series was in the entrepot are spheric tag , and do n’t change when content moves from one servicing to another . The problem that this produce is that it misleads the client into thinking they ’re watching television at a certain they are not .

With this fresh level , Dolby Vision and Atmos titles are still shown as just that , except as soon as you meet content , the Dolby Vision tag end does n’t seem , and your soundbar ( if you have one ) wo n’t flag that it ’s Atmos you ’re listening to .

In one fell swoop , Amazon has made its Prime Video Robert William Service worse . If you signed up hop-skip you ’d get the good performance from your TV andsurround system , well , it ’s now been degraded , and just to get it back you ’ll have to pay off more for it .

It also pass water me wonder what role Dolby might / could / did play in this move .

Dolby has always considered its technology as premium – Dolby Cinemas across the world are gamey tone locus – and I imagine the ship’s company must have cognise beforehand of this modification . After all , HDR10,HDR10+(incidentally , Amazon were one of the initial backers of the HDR10 + Alliance ) , and 5.1 audio stick with the received tier , while the more expensive tier is now just Dolby alone .

And if we have an issue withDolby Atmos , we ’ve sleepwalked into a problem with Dolby Vision . OnMax , Paramount+(US version),Disney+ , Netflix , and Prime Video , have all usheredDolby Vision HDRonto its most expensive program . That beg the question of how many the great unwashed look out titles in Dolby Vision on their Dolby Vision - enabled TVs ?

What ’s the point of Dolby Vision if services keep make it harder to find out ? OnlyApple TV+is keeping the masthead wing for Dolby Vision and Atmos content for all .

As I cite whenNetflixraised its Price , the move is like a 50/50 fishing rig in sport – you ’re giving the ref a decision to make . In this cause , it ’s a argumentation about whether to expend more to get back what you once had . I ’m not sure that in the way Amazon has care this , it will like the conclusion that customer cease up gain .

If customer settle they do n’t really care about premium Ab data format , what does that at long last say about the value of Dolby Vision and Atmos to them ?

I do n’t believe Amazon need to intrude this bear .