With Netflixplanning a bragging overhaul of its telecasting app homepage , Amazon is n’t about to be leave in the dust .
The Prime Video TV app is debut a stigma new stream UI , which it say will “ bring clarity and simpleness ” back to cyclosis .
The updates , which are rove out globally from today , drive to streamline the experience , while also deploying productive AI to better recommendation and lookup results . Amazon wants to habituate productive AI via “ Made For You ” collections in the Movies and television receiver Shows areas of the app .
“ Rather than show content from specific add - on subscriptions and dissimilar purchase option , Prime Video will simplify things by aggroup titles tailored to your interests , ” Amazon tell . The company is also using LLM to simplify content synopses , making it easy to decide whether you want to watch , or continue scroll .
There ’s a raw Prime tab , which will make it much gentle to see what members have approach to . Currently , the Prime Video home page is a jumbled fix of Prime show and movies , subject matter you have to let or buy , or content from other channels or subscription services .
Other service you pledge to via Amazon Prime will also have a dedicated yellow journalism within the Prime Video app – include the likes of Max , Paramount+ and Crunchyroll – making it well-heeled to feel what you have entree to .
Amazon offers access to over 100 add - on subscriptions and Amazon is making those easier to find by take “ Subscriptions ” where “ you could find fresh options that are uniquely recommend ground on your preferences , old letting , and see history . ”
In ablog post , Amazon says : “ There ’s so much to discover on Prime Video , and with these updates , you ’ll be able to navigate across our vast entertainment destination with simplicity . With more individualised recommendations power by generative AI , you’re able to discover content that is tailored to your individual preferences , leave you to spend more time watching and less time browsing . Plus , we ’re make believe it wanton to quickly name movies and series that are available at no extra cost to your Prime membership , find Modern smash hit to lease or buy , and add and deal add - on subscriptions . ”
