sentiment : Usually when a TV manufacturer launch its latest troll of TVs , the interface it ’s a one - size fit all resolution across all their models .
LG pushes its bespoke webOS interface ; Samsung wants to rock you with itsTizen propositionand Sony has gone done the path ofGoogle TV(with a few of its own customisations ) .
Interfaces have become a key discriminator in sell the overall TV experience to the customer because they are the main means by which viewer engage with the television receiver . A clunky , mystifying , meddling interface can put customers off . Samsung ’s Tizen is wad full of features but despite seek to put the substance abuser at the centre of the experience , it ’s arguably become more complicated and more arduous to navigate in late years .
Panasonic’smy HomeScreeninterface could never be accused of being clunky , cryptic , or busy – it ’s an incredibly childlike port to apply – but it ’s also never been the glitziest affair , the most featured or ‘ modern ’ .
At its2023 TV launchheld in Berlin , Panasonic has seen the illumination ( or at least a different illumination from others ) and decided not to slather all its TVs with the same port , but to extend customers choice with a spread of sustenance .
The top - ambit OLEDs and light-emitting diode models still utilize my HomeScreen ( now in its 8thedition ) , but from the MZ800 OLED down , the view interchange . For sure models , UK customers get access to Android TV ( Europe aim Google TV ) , while the MX800 is , in surprising word , a Fire TV model .
Sure , there ’s a degree of confusedness that can come with those pick ( why this interface and not that one etc ) , but there ’s also simplicity too . It ’s not a surprise the more affordable , mass - market mannikin get the popular bright OSes in Android and Fire TV , while on Panasonic ’s premium TVs , it assay to present its most integrated ( and still simple ) experience .
It makes selling the story of these Panasonic TVs to a customer easier , especially if they ’re already intimate with Android / Fire telly – if you like or are used to Android television , here ’s a theoretical account for you . There ’s no adaption period ; you carry on where you left off .
It ’s a bright choice because not every customer is the same ; we all have dissimilar needs , interestingness , and cause for a boob tube leverage . Not everyone is come to with give the best picture show or effectual quality from a TV . They simply want to watch something and have that process made easy , not harder .
It ’s a more considerate approaching , one that can take down the roadblock of introduction which is what Panasonic needs right now . Since theheydays of Plasma , it ’s lessen behind emerging TV brands such as TCL and Hisense while Samsung and LG have increased their wind despite Panasonic arguably offering pic and sound quality than either .
A more aggregative - market attack rather than a siloed one is , I ’d desire , one that ’ll increase its presence and get customers to notice their offer . It had felt in the last few class that Panasonic was being too selective in where it sold its TVs , going down the path of retail merchant exclusives with John Lewis & Partners as if it were trying to attract a certain type of emptor , one who would pay a premium .
Instead , most of the action accept place on internet site like Amazon UK , Currys and AO . Both the Fire TV and Android models should ( I suspect ) enjoy a wider presence on these sites when they launch , which would put the the likes of of the MZ800 and MZ700 OLEDs in sale frenzy mosh pit comeBlack Fridaytime .
dedicate they were rumours that perhaps Panasonic had n’t had the same floor of booking in the TV marketplace , this newfangled range show that they are willing to agitate forward and claw back territory lost to other brands .
But make no mistake , if we ’re not at a make - or - prison-breaking moment , we ’re on the boundary of one . Panasonic has always been one of the near in term of picture timber , and it ’s about metre it made it easier for customer to see that .
