Netflix is following through on its plans toturn off the cheapest ad - barren subscription tierin its telephone line - up in ( and beyond ) the UK .
The streaming giant is serving users with on - screen notifications informing them of the last day of viewing via the Basic subscription unless they upgrade .
contributor havetaken to Redditto quetch that they ’re unable to watch for the last few workweek of their subscription unless they choose a new plan now . That seems somewhat illegal and we ’ve been ineffectual to aver that that is the lawsuit . We have contacted Netflix to establish what is happening here .
In the case of Brits , users are being told their £ 7.99 a month canonic plan has been discontinue and will demand to pay £ 3 a month more to avoid ads .
That does admit the benefit of 1080p video , 2 machine at the same clip and 2 download devices . They ’ll also be able to settle back on the £ 4.99 a month canonic with Ads tier up that ’ll save them £ 3 a month on the previous tier , but does come with commercial interruption .
Netflix confirmed the plan at an earnings call in other 2024 . It said : “ The ads plan now accounts for 40 % of all Netflix star sign - ups in our advertizement markets and we ’re looking to hit the sack our Basic architectural plan in some of our advertising land , starting with Canada and the UK in Q2 and taking it from there . On the advertiser side , we continue to improve the targeting and mensuration we offer our client . ”
