vox populi : Microsoft and Activision have spat the dummy out over the CMA ’s rejection of the former ’s acquisition of the latter . The response is an abuse to gamers and the UK .

The United Kingdom government has made a rather uncommon decision to stand up to major corporations . I know ! I ’m as startled as you believably are , give my homeland ’s govern political party win election and referendums on “ cutting red tape ” ( a computer code idiom if there ever was one ) wherever it defy to seem .

However , as my colleague Ryan Jones channelise out in an opinion opus on Wednesday , the determination is the correct one . Cloud play is still in its early childhood and Microsoft ’s control of a large portion of the necessary infrastructure and the intellectual property could indeed harm contention in the future .

One only has to take a little trip down retentivity lane into the early chronicle of personal calculation to realize why the CMA might be a picayune sceptical of Microsoft ’s assurance this accord will be “ salutary for rivalry ” in the cloud gaming scene .

Bill Gates puts a friendly philanthropic face on his endeavours these days , but it does n’t erase the fact that Microsoft , under his leadership , was find to have violated antitrust laws ( United States v. Microsoft Corp. ) over endeavour to create a “ predatory monopoly , ” to maintain Windows ’ dominance as the software package PC users were bound to , at the expense of other companies in the space .

Microsoft fought this battle aggressively throughout the mid - to - late 90s . It may be more than two decades on , and under entirely different leadership , but mud sticks and sympathy is in light supply .

We remain in full committed to our acquisition with@ATVI_ABand will appeal today ’s determination by the CMA . Here ’s our statement.pic.twitter.com/ylvDP5RUqQ

Both company supervise to be highly patronizing to the CMA itself , profoundly insulting about the country they ’re trying to get this through in and even insulting to British gamers they claim to represent .

Listen to this from Activision spokesman Joe Christinat ( viaThe Wrap ): “ The account ’s conclusions are a disservice to UK citizens , who front increasingly dire economical prospects . We will reevaluate our ontogeny plans for the UK . Global trailblazer prominent and little will take note that – despite all its grandiosity – the UK is clearly close for business . ”

The implication that us pathetic Brits – probably in Christinat ’s eyes still gaming on black and white CRT televisions in our Dickensian slums – are going to be further impoverish by a hiccup over which major international empire owns Candy Crush is deep contemptuous to say the least .

Please Joe , can we have some more ( cloud play ) ?

This is the same Activision Blizzard that a United States ’ National Labor Relations Board investigationfound meritincomplaintsby the Communications Workers of America union ( CWA ) aver the company had lawlessly surveilled workers during a walk out to protest the lack of gender equality at the company , and engaged in union busting by clamp down on internal New World chat channels “ because employee are discourse wages , hours , and working conditions ” .

But , you screw , thanks for your concern about us free Brits who now face the bleak time to come in the cloud gaming realm .

Toys out of the pram

Microsoft was also bullish about what this decision does to affect the future economic prognosis of an entire nation . President Brad Smith say the decision to say ‘ no ’ to the mass discourages investiture and innovation in the UK .

Smith writes : “ The CMA ’s decisiveness rejects a pragmatic path to address competition concerns and discourages technology conception and investment funds in the United Kingdom … We ’re especially disappointed that after lengthy deliberations , this determination appears to reflect a flawed intellect of this market place and the agency the relevant cloud technology actually make for . ”

Tell me , Bradford old Logos … what is really more attractive to a major investor ? An come forth marketplace where there is a light and unchallenged dominant power right out of the logic gate that ’ll define the formula of engagement and the roof go forward ? Or a level performing field where possible start - ups , developers , investors can see potential for future growth that is n’t immediately up against a monolith capping its ability to flourish ?

The former sounds a lot like trying to go up against Microsoft ’s Windows in the nineties . You jazz , those guys once key out as a “ predatory monopoly , ” in premature anti - trust suit , in a state that is to unchecked capitalist economy what Jesus Christ is to Christianity .

Microsoft and Activision Blizzard can throw their toys out of the pram with as much rigour as they wish . There are , thankfully , still checks and symmetry on these improbably powerful and large corporations and I ’m glad that , for once , the UK has taken a stand .