ruling : Apple ’s Glowtime event focused heavily not only on the iPhone 16 appeal and updates to the Apple Watch and AirPods , but software – and Apple Intelligence – in particular .
declare at WWDC earlier this year , Apple Intelligenceis Apple ’s long - awaited foray into the humanity of productive AI , and it looks like it ’ll permeate practically every aspect of the iOS experience onceiOS 18.1is released afterward this twelvemonth .
From a quicker , smarter , on - machine Siri experience to new AI - powered feature like custom emoji dubbed Genmoji , a smarter Photos app , image generation capabilities , resume phone call and e-mail and even integration with LLMs likeChatGPT , there ’s a lot to get excited about where Apple Intelligence is concerned .
However , due to either miserable ( or purposeful , depend on how sceptical you are ) plan on Apple ’s part , theiPhone 15andiPhone 15 Plus , despite being just a year old , are n’t powerful enough to campaign the Apple Intelligence experience .
That ’s no doubt an annoyance for iPhone 15 and iPhone 15 Plus users who might feel a little shafted that their year - old iPhones are n’t get Apple Intelligence , especially when theiPhone 15 ProandiPhone 15 Pro Maxare .
The reply , in Apple ’s mind , is to only bribe aniPhone 16 . Unlike the iPhone 15 collection , the full iPhone 16 collection is designed to run Apple intelligence flawlessly thanks to the upgradedA18 and A18 Prochipsets used in this yr ’s appeal , with a immense encouragement to NPU performance alongside the even central processor and GPU gain .
But before you hop , pass over and jump off to the Apple Store , credit add-in in manus , there ’s something crucial to note : even if you ’ve get an iPhone 16 , youstillmight not get access to Apple Intelligence .
That ’s because , despite being the iPhone 16 ’s newspaper headline feature , Apple Intelligence is restricted to US English for now .
Now , that in itself is n’t dreaded news . If you ’re in the UK , you could simply go into the preferences app and change your language to English ( US ) ahead of UK English support roll out out later on this year .
However , that ’s not the case if you reside within the European Union . If you ’re interested in the humanity of AI , you ’ll likely already know how gravely the EU courts are taking the rollout of Artificial Intelligence service .
It already put the brakes on Zuckerberg ’s Meta AI rolling out to the like of Facebook , WhatsApp and theMeta Ray - Ban Glassesin the EU , cite data privateness concerns about Meta ’s AI education and operating deal large volume of data that ’s potentially GDPR - protect , and it ’s asimilar story with Apple Intelligence .
fundamentally , without Apple being able to insure compliance with rigorous European data secrecy laws , Apple Intelligence is a non - starting motor in the European Union – for now , anyway – and that means that Apple has apply a arduous block on devices used in the EU , unable to be circumvent by simply change your iPhone ’s language to English ( US ) .
The EU courts giveth , and the EU Court taketh out , I suppose .
The question is , then , is the iPhone 16 really deserving it if you live in a region where Apple Intelligence is unavailable ? It ’s certainly going to be a harder sell where the iPhone 16 or iPhone 16 Plus are concerned .
Yes , there are benefits liken to the iPhone 15 and iPhone 15 Plus , including both the Action push and the newCamera Controlbutton . There ’s also the A18 chipset that can power AAA games like Resident Evil Village that were previously exclusive to the Pro - degree iPhones , but it ’s not exactly a Brobdingnagian year - on - year acclivity without Apple Intelligence useable .
That really isthereason to pick up one of the regular iPhones , even if you ’ve got an iPhone 15 .
Harder to dismiss
It ’s a bit harder to dismiss theiPhone 16 Proand iPhone 16 Pro Max as there ’s more of a noteworthy hardware raise compare to their iPhone 15 counterparts . This include a hike to riddle sizes from 6.1- to 6.3 inches and 6.7- to 6.9 inches respectively , with much slimmer bezel , along with a young 48MP ultrawide with autofocus that repeat up as a macro lens .
The iPhone 16 Pro finally benefit from the upgraded 5x telephoto that was antecedently exclusive to the top - end Pro Max model , and both models also boast both theAction Buttonand Capture Control buttons .
There ’s also the A18 Pro chipset , which will no doubt be the most powerful in the smartphone market , and Apple claims that the iPhone 16 Pro Max in special has the upright stamp battery biography of any iPhone to appointment . So , even without Apple Intelligence , there ’s a lot to apprize about the iPhone 16 Pro and iPhone 16 Pro Max .
Of naturally , there ’s every opening that Apple Intelligence will have a wider rollout rather rather than later , at which gunpoint the iPhone 16 could very well be an easy recommendation , but it surely lacks that killer component for Apple devotee residing in the European Union justly now .
