Meta’sThreadsapp is struggling to keep users engaged with the app after crush records in its first hebdomad in existence , according to new information .
inquiry fromSimilarWebreckons daily participating users on Android declined from 49 million on July 7 to 23.6 million a week afterwards . That ’s a gloaming of more than 50 % .
The data gatherers say those people are spending less time within the Threads app too – quite dramatically . From 21 hour per Clarence Day to six instant per sidereal day in the United States .
It seems that many folk music pass some time on Threads to suss out the new Twitter alternative but perhaps were n’t win over enough to stick around .
That is to be slightly expected due to the curiosity , publicity , incredible dissatisfaction with Twitter and easiness of sign language - up through existing Instagram accounts and usernames . However , the fall off represented by these figures certainly is n’t good news program for Meta as it seek to take advantage on users ’ desire to leave Twitter behind .
For context , according to the SimilarWeb , Twitter had around 109 million day-by-day active users on Android the day Threads had 49 m. It ’s also worth bearing in mind the Threads app is n’t yet available in the EU – one of Meta ’s bounteous marketplace .
The report says : “ There are some sign that Threads thread to eat straight off into Twitter ’s grocery store parcel . In the first two full days that Threads was in general available , Thursday and Friday , web traffic to twitter.com was down 5 % compared with the same days of the premature week and Android app usage , by time spend , was down 4.3 % .
“ In a bad signaling for app user loyalty , Twitter drug user retention has been on the fall . On Android , the percentage of novel user who are continue to regularly use the Twitter app after 30 days has dropped from 19 % in May 2022 to 16 % in May 2023 . In contrast , the allegiance of new Instagram user has held steady at about 40 % . ”
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