OPINION : This week we ’ve seen a fresh batch of ‘ leak ’ seem about both the newiPhone 14andPixel 7lines of phones , which are both expect to appear within the next 6 month .
These included a new posting on eBayclaiming to be for a epitome of the heatedly anticipated Pixel 7 , which is n’t expected to actually launch until October , based on Google ’s typical vent cycle and more grumble about the iPhone 14 ’s specs than I care to detail .
But for me the only article about either phone that really stand out was n’t a leak , it was a sales reportfrom Consumer Intelligence Research Partners ( CIRP ) about the iPhone 13 . Sales reports are never the most grabbing item in most consumer follow-up sites ’ lean of priority but for me , this one was significant as it shew clean-cut evidence for an issuing I ’ve been having with Apple , and to a heavy extent Google ’s , speech sound strategies .
The stat that stand out was that , despite the report suggesting theiPhone 13family is deal majuscule , the mini variant was struggling . Specifically it account that while the standard iPhone 13 accounted for 38 % of total smartphone cut-rate sale during this yr ’s first fourth part , theiPhone 13 minionly demanded a 3 % share .
There are a multitude of way to interpret why this is the case , but for me the answer ’s simple : Apple ’s making too many phone .
I first started consider about this last year while have a crapulence with a friend just after the launch of the iPhone 13 business line . During it they , having held onto aniPhone 7far longer than they should , asked me which new iPhone they should get . This led to a rabbit trap conversation where I had to excuse the difference between the Pro , Max , Mini and SE in great contingent . The bemused flavour on their face at the end and ongoing confusion at how exactly the SE and Mini are different made unmortgaged , at the moment Apple ’s paralyze people with choice .
As it stand , if you factor in all the iPhone 13 variant and the fact it ’s still selling old models in its storage at a reduced price , there ’s too much overlap in the house ’s current depository library . Back in the day the alternative was simple , you bought that twelvemonth ’s iPhone or await another twelvemonth . These days you have to sail whether you want the latest generation , or to opt for last yr ’s model at a rock-bottom price .
Even if you ’re mark that you need a minor phone , you also then have to forecast out if it ’s the SE or Mini that ’s estimable for you – something that ’s difficult for multitude that do n’t really care or keep trail of tech as Apple ’s Store pages make them vocalise very like - for - like . Simply put it ’s all very confusing , which is why I ’m not surprised many citizenry are ignoring the Mini .
The bad part is that I can see Google going down a similar path with Pixel with the appearance of the new Pixel 6a . As we noted before , thePixel 6ato a large level overlaps with the base Pixel 6 , making the gimmick feel like it ’s been made redundant after just half a year on the grocery . With the Pixel 7 also already teased at Google I / O 2022 mere workweek ago this only adds to the muddiness produce it unmanageable for an average buyer to know what telephone set they should get .
I ca n’t aid but think that in today ’s eld , where most sales data hint multitude are waiting longer to upgrade their phones , ship’s company like Apple and Google would be better off simplifying their offering , making it wanton for consumer to know which phone they should get when they finally determine to upgrade .
Though I ca n’t see this materialise anytime soon , it ’s also the main reason why I wholeheartedly believe in this article ’s newspaper headline and would jubilantly fence there should only be one iPhone 14 and Pixel 7 .
