popular opinion : The jury is still out regarding the caliber of the Phone ( 1 ) compared to its peers , but its launching has undeniably agitate things up .
Without fail , there are always a few days of the year that induce everyone in the smartphone industriousness to stop and take bill ; the upcoming launch of theiPhone 14will surely be one of them , and the launch events for theSamsung Galaxy S22 Ultraand the introduction ofAndroid 13were also highly noteworthy . However , these much - look days are penciled into the calendar years in advance so that to cite an outstandingly poetic James Bond villain , they can seem to “ appear with the tedious inevitableness of an unloved time of year . ”
While the products themselves do be given to be impressive , they are still variations on the same theme that we ’ve been hearing for a long time , and so do n’t quite give us the thrill of the unexampled ; usually the names , blueprint , and even many of the internals can be confidently prefigure from one year to the next .
That ’s why one of the year ’s pleasant surprises has been this workweek ’s launch of theNothing Phone ( 1 ) , which is the first smartphone to be released bythe London - based start - up , and remarkably it has already accomplish similar levels of interest group as normally enjoyed only by Apple ’s in vogue and great ware unveilings .
Whether you ’re a fan of its unique design esthetical , as is my confrere Tom Deehan , or if you ’re a fleck more skeptical about whether or not it can really deliver the goods , as is my colleague Alastair Stevenson , the point is that this product has mother people talking like few others have managed to achieve in late memory .
This effect not been restrain to just the four walls of our business office of course , but rather to all four corner of the globe , as the same debates have been chew up back and forth on societal metier , with fans and depreciator alike getting stuck into the thick of the action ( and even the brand ’s co - founderCarl Peihas been weighing in , with evident gleefulness ) .
All this talking is a very good matter for the market in general , which can sometimes seem to coast along based on welcome wisdom rather than take many avant-garde footstep into the unknown ( at least in recent years ) . The launch of this twist has prompted us to ask each other interesting enquiry – such as how crucial innovative invention can be to a smartphone ’s solicitation , whether a flagship chipset is really necessary for our functioning needs , and how much value for money you’re able to find in today ’s mid - range handsets .
For industries to remain to break in new flat coat , then it ’s important that discussions like this do n’t stop , but heighten , as consumer inquire aloud where they can well spend their money . If the conclusion is that they do indeed desire ( literally ) sporty handset , or that flagship are redundant as the mid - range marches on , then we could be in for a few interesting age as the food market modify itself to suit these new predilection .
Our full limited review of the Nothing Phone ( 1 ) will be print in brief , after we ’ve had the time to put it through our rigourous reviews process to incur out just how good it really is . That ’s when we ’ll have the last Son and severalize you whether it ’s just a curious novelty , or if it truly is deserving your firmly - pull in cash . In the meanwhile , though , it ’s been a pleasure to see the excitement cause by something totally dissimilar arriving on the vista , and stirring up passions across the board like nothing else we ’ve seen for quite some time .
