Nothing has just unveiled the designing for its new telephone . But is this the unexampled facial expression that will change the smartphone world forever ?

If you have n’t hear of the young technical school kickoff - upNothing , then that ’s despite all their very unspoiled exertion . This caller is attempt to win a reputation for thinking out of loge , even turning the technical school world upside down with its innovative products , and in recent weeks the Commonwealth of Puerto Rico campaign has been in overdrive as it gears up to launch its very first smartphone . This week – after legion tasters , trailers , and teasers – we finally got to see the equipment itself in all its glory :

Judging the looks of a smartphone is often an exercise in futility , with each of us having our own dearly - held subjective judgement on what a telephone should or should n’t look like . The perennial debate of gloss vs flatness or curved screens vs flat rage on as ever before , and none of us are any the wiser despite it .

For my own two cent , I have to say that it just reckon like nothing special to me ( and yes , the paronomasia is fully think ) . The twist strongly resembles aniPhone 11aside from the superficial surface changes , which amount to some flaunt lights and a see - through back that lets you see some components . I could n’t call it beautiful but it ’s slightly dissimilar , that ’s for sure , and it is nice to see a company genuinely strain something new , but , in the context of Nothing ’s mission assertion it really is n’t quite as spectacular as I ’d been hoping .

After all , Carl Pei has previously torn into the tech industry by say that it ’s run out of melodic theme and needs to exchange for the advance of consumers . For all this time , has he really just been peach about transparent back panels and blink light-emitting diode ? Has that been the missing connexion in modern smartphone phylogeny ?

earphone ( 1 ) design seems to be polarizing as contrive . jazz it ! 😁

For his part , Pei claims that the machine has been “ polarizing as planned ” . He ’s presumably desire that for every someone who ’s underwhelmed by the machine there will be another who is enthuse by it . There was sure grounds of both side of meat in full force on societal medium , with savage detractors criticising it for looking like a loopy phone character , and fans eagerly making their own renders and fleetly registering to be amongthe first hundred to buy the machine on 21 - 13 June .

This forcible design is certainly more promising than the computer software that we ’ve ensure so far ( the Nothing launchernot adding much of note value beyond stock Android ) , but of course the straight signifier of whether this phone sinks or swim will be its actual performance and its damage tag .

Nothing has bring off to make a real undulation of agitation around a new intersection that , to the extent we ’ve assure so far , does do thing differently – even if notquiteso differently as the brand name seemed to claim when starting out . If you ca n’t get enough of this raw design then the next few weeks will no doubt be a sate with anticipation , as the new speech sound is before long to make its full entry on twelfth July – and I for one will certainly be scheme to see where the manufacturer go from here . As much as it ’s been interesting to get our first glimpses of the French telephone , I ’m hoping that the real rotation will take position when we see the machine in action .