OPINION : A few weeks back , I flew to South Korea to see Samsung ’s latest cooking stove of phones , habiliment and tablet , including the foldableGalaxy Z Fold 5andGalaxy Z Flip 5 , unveiled in someone at Samsung Unpacked .
While there , I attended a roundtable discussion with Samsung ’s collective president and global headspring of its table service business , Won - Jin Lee . Lee oversees Samsung ’s gadget eXperience ( DX ) Division and had more recently spearhead the launching of theSamsung Gaming Hub .
As a cyclosis service built into all newSamsung TVsand proctor , the Gaming Hub pulls titles from multiple partner cloud gaming platform , including Xbox , Nvidia GeForce NOW , Amazon Luna and Utomik . The app requires no extra console or PC , meaning that all gamers want is a Samsung TV , a Bluetooth accountant and a subscription to one or more of the endorse cloud gaming platform to get commence .
Currently , there are skinny to 3000 form of address approachable through the Gaming Hub and the number of monthly active drug user increased threefold from July 2022 to May 2023 , marking the table service a quiet winner in its first year .
Lee is n’t done advocate for the rise of cloud gaming , either . During a roundtable discussion that hide a diverse range of Samsung Service , the executive director repeatedly circled back to the potency of cloud gaming and the direction he hop it will take in the future .
“ I ’ve been spend a lot of clip looking at gambling opportunities for Samsung ” , enjoin Lee . “ I suppose that ’s a huge opportunity ” .
Lee compared the current trajectory of gaming to other cloud - based advancements that have fleetly become the norm in recent years , including video and medicine cyclosis .
“ If we look back at the past 15 year or so , we ’ve seen video run from downloads to the swarm ” , he explicate . “ Before that , people were actually download videos and now no one downloads , everybody give way to the cloud to consume video . You live when iTunes was the place to buy euphony , now no one buys music anymore , everything has gone to the cloud . People still download games . I think there ’s a immense chance in the gambling industry where if you may move a service to the swarm then you may remove all the machine dependencies and elevate the exploiter experience to another level ” .
Samsung is in a particularly advantageous status to push this transition .
“ The way the gaming diligence is assembled , there ’s a console composition , there ’s a mobile piece and there ’s a PC piece – think what ? We make all of those products ” .
So , what does the futurity of cloud play bet like for Samsung ?
To hear Lee explain it , it ’s about give substance abuser the ability to move from one statute title to another without the confinement of lengthy download time . Gamers should be able to encounter a biz , essay it out and determine if they require to continue playing rapidly and seamlessly .
The executive director compared the console gaming experience with the cloud - based telecasting discovery process on YouTube .
“ A lot of clip the video recording experience on YouTube is that you ’re going in and out of unlike depicted object . You do n’t really ponder about what you ’re going to watch , but if you do see something interesting you ’re going to see it and , within probably about five seconds , you ’ll know whether you want to keep watching or just move on to the next piece of content ” , said Lee . “ Now , compare that to your gambling experience if you are a gamer . That ’s a very different experience . You really need to think about whether you want to expend the fourth dimension to download the game and wait for it , and then to find out that it ’s not the right game you want to dally . That ’s a very shattered experience , in my judgment ” .
“ What if you could do the same thing where you may in reality try before you decide to play ” , muse Lee . “ I think with the cloud engineering that experience can be replicated to gaming . I think that would be secret plan - changing ” .
The potential drop of swarm gaming is n’t circumscribe to the living room , either . After all , a major benefit of cloud gambling is that it release gamers from the tethers of a cabinet , allowing them to piece up where they left off on a wider pick of gadget , and Samsung is a major participant in the wandering quad .
Lee skip to see an as bland discovery experience arrive on smartphones .
“ We talk about being able-bodied to play console secret plan without console , that ’s a pretty big jump . With mobile gaming , it ’s buy the farm to be pretty similar ” , said Lee . “ Obviously , you do n’t have the machine dependency on Mobile River but the whole find experience is pretty clunky in my vox populi , so it ’s really another spirit level of breakthrough experience on fluid telephone when it comes to gaming ” .
