EE , the UK ’s big mobile electronic connection , has rebranded and expand with a new platform and a impertinent focus on online service .
In this ‘ New EE ’ , as the BT - owned ship’s company is phrase it , the company ’s existing mobile connection offerings will form only part of the package . These will still be on offering , but will live alongside other products and services on a newfangled platform approachable through the EE App , web site , with a new ‘ EE ID ’ providing the good key to accessing all of these goodies .
This new EE weapons platform will pop the question extra option for defrayment , as well as technology and subscription direction and customer support across a far broader range of products than before . For starters you ’ll have access to such categories as connection Connectivity , Subscription Manager , Consumer Electronics Shop , Gaming , Home Security , and Insurance .
Future services will include the power to utilize the novel EE platform to lumber in to third party website .
You ’ll also be able-bodied to access financing and raise options on a broad mountain range of consumer electronics .
One big new offer to pass under this ‘ New EE ’ umbrella will be EE TV . Essentially taking over from BT TV and itsrange of boxes , this promise a flexile linear goggle box military service with a invigorated range of set - top - box pick , as bring a fully integrated EE goggle box help with alive channel to Apple TV 4K.
In a bewilderingly far - roaming grasp of new servicing announcements , EE is also introducing EE Fibre 1.6Gbps , its fastest broadband package yet . Indeed , it ’s claimed to be “ the fast house broadband amphetamine of any major provider ” .
If you ’re enquire how BT play into all this , it for sure seems as if EE is going to be the main consumer - face blade of the two going forward . It seems BT will now be offer a more focused portfolio , including standalone broadband and landline services .
Starting from next calendar week , BT customers can expect to be offered the opportunity to link the ‘ unexampled EE ’ as it becomes clock time to renew or upgrade their table service .
It ’s an awful lot to take in , so EE will be launching a TV advertising effort from this Friday , October 20 . Keep an optic on theEE websitefor more selective information over the come days .
