Dell is whole revamping its PC line - up to make buying a laptop , desktop , monitor , or accessories less confusing for shoppers , and more kindred to purchasing a smartphone .
In a serial publication of announcement atCES 2025 in Las Vegas , the company confirmed PC products would be betray under three decided categories : Dell , Dell Pro and Dell Pro Max . It think the close of the company ’s recognisable consumer brands , such asXPS , Latitude , andInspiron .
The company says the big rebrand , which play along the language used by Apple for sell iPhones , will make the buying physical process less confusing for consumers for customers with dissent power needs . However , somewhat countermine the push is the three sub brands that sit down within each category : Base , Plus and Premium . Let Dell explain it below .
“ We ’ve also made it easy to distinguish merchandise within each of the Modern product category . We have a ordered attack to tiering that lets customers pinpoint the accurate gadget for their specific want . Above and beyond the start point ( Base ) , there ’s a asset tier that offers the most scalable performance and a Premium tier that cede the ultimate in mobility and design , ” the ship’s company says in a media liberation .
Let ’s delve into the Modern laptop branding for Dell and highlight some fresh manakin discover at CES .
The new ‘Dell’ brand
The standalone ‘ Dell ’ brand will represent consumer machines designed for swordplay , work and school . They supervene upon the XPS mountain chain . New products include the Dell 16 Plus 2 - in-1 and Dell 14 Plus laptops which fall underMicrosoft ’s Copilot+ distinctionfor high performing AI PC . These sound like they will be the most suitable for the majority of users .
They still pack a hefty punch on the spec sheet thanks to the Intel Core Ultra ( Series 2 ) central processing unit that can handle the latest AI experiences thanks to an incorporate NPU that provide up to 48 top .
The Dell 14 Plus , for example can be configured from the Ultra 5 ( 8 - kernel 4.5GHz ) to the Ultra 9 mainframe with 8 cores up to 5.1GHz ) . That ’s joined by Intel Arc art , up to 32 GB Aries the Ram and 2 TB of SSD store and Wi - Fi 7 . The show is 14.0 - inch and can be configured to full HD with touch , or 2.5 thousand ( 2560 x 1600 ) as a non - touch option .
The Dell 16 Plus 2 - in-1 ( pictured above ) with a 360 degree hinge offers a similar spec sheet , but it has a larger presentation with a QHD mini - OLED pick that offers a lower limit of 600 nits of brightness . Dell also says there ’ll be AMD and Snapdragon X Series option arrive at some point .
Dell Pro
The Dell Pro range also fits the eyeshade for the Microsoft Copilot+ differentiation and is described as being “ designed for professional - grade productiveness ” . It combines a modest and clear design , a long-lived and dependable build , epical battery life and both Intel Ultra and AMD Ryzen processing pick .
The Dell Pro 13/14 Premium modelling ( below ) are among the first off the production line and are described by Dell as the “ universe ’s most premium commercial-grade laptop ” and run off theLunar Lake Intel Core Ultra 2 200Vseries processor with integrated Intel Arc art .
The improved carrying into action over the predecessor is measure out as 36 % in multithread , 19 % in undivided - thread , 82 % in artwork rendition , and it extend 3.5 times profligate AI than the former generation . There ’s up to 21.5 hours of battery life too .
These equipment , at the top end of the Pro reach also have IPS displays ( 13.3 - inch or 14.0 - inches ) with 16:10 aspect ratios with up to QHD+ solvent , and the option for a Tandem OLED cover on the 14 - inch fashion model , which is 24 % more power efficient . Dell touts this as the first commercial notebook to boast such a display .
The design is lightweight , embark on at just 2.36lbs and it reach out the military measure for durability . Dell order these machines have a Modern dual - sports fan system with 20 % more airflow and a quieter run overall .
Dell Pro Max
As you ’d expect , the Dell Pro Max is designed for maximum performance and the most demanding applications . Dell reckons it has achieve new performance heights thanks to a “ raw , patented caloric design ” with choice for the highest - performing Intel Core Ultra Series 2 uranium SKUs , as well as AMD ’s Ryzen and Threadripper options , and pro - level artwork from the NVIDIA RTX 2000 Ada Generation Laptop GPUs .
The company figure : “ you may power intensive workloads , from animation to video rendition , run AI inferencing and ok - tune large terminology models ( LLMs ) , while maintain security and managing costs ”
The first example to be showcased at CES 2025 are the Dell Pro Max 14 and 16 options ( both pictured below ) with upto 16 - in display with QHD firmness . There ’s also a touchscreen option for the 16:10 aspect ratio .
Dell is n’t corroborate all of the eyeglasses for these heavier duty auto just yet , but there ’s Wi - Fi 7 , Bluetooth 5.4 , upto 4 TB of SSD storehouse and superfast 6400MT / s retentiveness .
Opinion
This is a risk – but it doessort ofmake sense
When I first find out Dell reveal this princely rebranding , I was sceptical . There ’s no doubt it ’s all a minuscule routine confusing , going from very distinct Cartesian product line of business ( with some iconic names ) to fairly characterless monikers will take some getting used to , but in the long run I do believe it will make choosing a Dell easy . I ’ve often called for simpler branding and Dell ’s endeavor hop to do just this .
