Some not so good news is come out of Japan this week concerning Panasonic ’s TV business .
Earlier this week theNikkei reportedthat Panasonic was / is think selling orscaling back part of its TV businessin the viewing of significant challenge in the market .
It ’s not as if Panasonic has stride away from the video marketplace in the past tense as in the last decennium it exited the US market ( to render with renewed vigour in the last year ) and the Australian TV markets as well . But this piece of news phone … more troubling if you ’re afan of Panasonic TVs .
Panasonic President Yuki Kusumi gloss this week that the TV concern was one of four areas in the Panasonic business organization that was underperforming and pronounce that : “ we are prepared to deal it if necessary , but we have not yet decide on a programme ” . It take care if a determination is made , it ’d be before the end of the financial year , which would be March 2026 .
So there ’s still over a year before any decision is made , which would place a big emphasis on 2025 being a very important year for the brand .
The outlook for the TV market is shaky
It ’s no secret that the TV market as a whole has been suffering for the last several years . Profit margin with relatively cheap tv have dwindle down to the point of being non - existent . 8 K was meant to be the next gold mine but we all know whathappened with that . TV manufacturers have count to premium TV engineering and bigger TV size but either customers are n’t buying in droves ( or wait for big discounts ) or stiff competition is accelerating the drop - off in prices , which is not what anyone need .
Back in the 90s you could n’t move around around in an electronics store without run across a Japanese sword . Sharp , JVC , Toshiba , Panasonic and Sony were the fully grown brands that many remember from that time . But all the aforementioned brands have experienced a decline in TV sales , first due to Korean monolith in Samsung and LG exert their influence on the TV market ( and arguably being more frontward - thinking).More recently , the Chinese electronics firm such as Hisense and TCL have made a concerted movement to bring less expensive TVs to the grocery , an area most stain are no longer devote as much aid to because profits have fallen off .
It ’d be a ignominy if Panasonic fell off the map , but its late partnership withAmazon Fire TV has brought the brand back to the US , which should hopefully help it gain more traction with users . I personally very much enjoy Panasonic TVs , their picture performance and sound lineament areconsistently up there with the best .
But perhaps Panasonic has accrue into a hole of its fashioning in a interchangeable way as Sony has . It check itself as more of a premium TV brand but a look online at various retailers and its newer television set are mainly available in the likes of John Lewis and Richer Sounds . For whatever grounds , they ’re not as often found on sites such as Currys UK and Amazon , where you ’d presume the majority of shopper buy their boob tube .
Here ’s hoping that Panasonic sticks around for the long haul . The boob tube marketplace would n’t be the same without its presence and gamey standards of quality .
