Bang & Olufsen , aka B&O , has opened a raw multi - floor flagship computer memory in the midsection of London .
Danish high - close consumer tech company B&O spread its fresh shop on London ’s prestigious New Bond Street on December 14 . It ’s spread across 4,000 straight foot and three flooring of prime London real estate for whatB&Ois calling “ an immersive and tailored shopping experience ” .
The undercoat floor is dedicate to letting customers get hand - on with the company’sluxurious gear .
Meanwhile , the lower flat coat floor ( which sounds an frightening peck like a basement to us ) has been made into “ a sensorium for the ultimate auditory sensation experience ” . client will be capable to pop down here , via lucullan pink carpet and reflective metal rampart , to enjoy well-grounded demonstrations in a more secluded context .
Heading up to the first floor will fetch you to Bang & Olufsen ’s flat - comparable bespoke solutions section . This is where architect , upcountry designers , and ambitious private customers can come to consult on personalised products that are craft in the company ’s specialist factory in Struer , Denmark .
B&O is also planning a program of ethnic events for the first floor , including resilient medicine , podcasts , streamed panel treatment , and fine art exhibitions .
If that all does n’t sound fancy enough , Bang & Olufsen has revealed that it intends to incorporate constituent of local art into the store , while it ’s already commissioned a piece of furniture from celebrated London artist James Shaw for the ingress area .
