Former Apple engineers have say the company is wage a ‘ dumb warfare ’ on Google pitch towards terminate the dependence on the Search whale to provide crucial services to machine possessor .
What started with Apple Maps a decade ago could continue with a privacy - focused search railway locomotive built directly into the iOS operating system , which could amaze a major scourge to Google ’s ad business .
Apple has beenrumoured to be construct its own hunting enginefor years now , but aFinancial Timesreport puts the possibility back in the limelight . It ’s especially pertinent given Google ’s parent company Alphabet has just been sued by the US government over an alleged monopoly over online ads .
Google presently pay off Apple a pretty cent ( believed to be between $ 8bn and $ 12bn a year ) to be the default web search locomotive engine on theiPhone , with an estimated 1.2 billion iPhone users worldwide . Should Apple go it alone under the pretence of exploiter privacy , that could take a vast chunk out of Google ’s advertizing gross .
“ If Apple could build something that was fundamentally as good as ‘ Google classic ’ — Google circa 2010 when it was a elementary search railway locomotive less optimised for ads revenue — people might just prefer that , ” Josh Koenig , chief strategy officeholder at internet site procedure platform Pantheon tell apart the FT .
Meanwhile , Cory Munchbach , primary executive of BlueConic , a client data point political program added : “ Apple is very well positioned to decouple from Google more and more , largely under the guise of consumer seclusion . ”
Apple has already made multiple stands against ad - trailing in the last dyad of years , with opening move like the App Tracking Transparency . That has prevented the ilk of Facebook and Snap from following users from app - to - app for serve personalised ads .
The strategy could be part of a three pronged war on Google , which the report says is aimed at deprive the company of key revenue streams . The first is Maps , the minute may be Search and the third could be a raw ad connection . All would bear upon Google ’s ability to make money from user ’s choices online .
The study aver a job advert posted in 2022 “ was an indicant Apple wants to build a fresh advertizement meshwork , one that would reshape how ads are delivered to iPhone exploiter and keep third - political party data factor out of the loop . ”
