ruling : The Apple MacBook Pro andMac Minileaks were rarified than rocking horse cavalry poop . A coincidence or a sign that Apple ’s civilisation of secrecy is slip one’s mind ? Either way , it ’s an issue Apple must treat .
The civilisation of secretiveness is part of Apple ’s allure . It ’s one understanding there ’s so much pre - release surmise . You hardly ever see leaked renders , merchandising materials , spec - sheet , retail listings , or hands - on videos . These are ten a centime , it seems , during the run up to every major Google and Samsung launching .
And it count . It ’s one of the intellect Apple launch result are still the openhanded issue on the technical school calendar , demanding huge anticipation and viewership numbers .
However , Apple ’s reputation for keep its new product announcements mum has take a rare battering this calendar month , and it could be a worrisome signboard for the ship’s company . Two newfangled Macs have insert public domain before the company officially present them to the world , making it the leakiest Apple launch windowpane we can ever remember .
in the beginning in November , Russian YouTubers posted unboxing videos supposedly showed off a new MacBook Pro exemplar with the M4 series of chips . Apple is yet to reveal that model , but is wide expect to do so later in this workweek of Mac - touch on announcements .
If this is legitimate , this is an unprecedented breach at Apple . The backstory here will be fascinating.https://t.co/N0QSdGl430
The well - connected Apple newsman – a perpetual germ of accurate info through proficient old fashioned journalism and cultivating of sources – called the leak an “ unprecedented break ” .
He quipped : “ The only explanation is that Apple hired the Google Pixel cat to hold onto the new MacBook Pros until declaration . ”
curious , but also startling . Whoever was charged with string up on to the MacBook Pro M4 stash in Russia before it went on sales agreement mess up , either accidentally or deliberately .
Then , on Monday night , less - than 24 hours before today ’s official confirmation of the new Mac mini M4 , a extension to the unpredicted productappeared on the Amazon product listingfor the young iMac M4 .
That not only gave away the game for the new Mac miniskirt M4 , but also confirmed the existence of theM4 Prochip variant and a Mac mini model run that scale - up version of Apple Silicon .
That one ’s suggests some wires have been crossed about the reveal date and , when there are aweek of announcements being planned , I hypothesize that can chance . Whether Amazon or Apple mess up up here , is n’t know and it plausibly does n’t count either . The point is , it happened .
you may argue in both cases these leaks are out of Apple ’s ascendancy , they ’ve confide the information to third - party , who ’ve messed up or done them foul .
[ UPDATE : After publishing this piece I noticed a third leak ! Apple published a computer graphic for the unannounced M4 Max microchip that may make its debut alongside the MacBook Pro launch slant for subsequently this week and leak out by the sneaky Russians . ]
However , given how rare these leaks tend to be , multiple outflow in one mathematical product cps suggest standards may be starting to slip .
Traditionally , Apple has the tightest and most punitory non - disclosure agreement when it comes to both its retail partner and component suppliers . Apple ’s standing and sway within the technical school industry means these confidentiality agreements are wear out at the hazard of any offending parties .
Internally , it has been reported , that employees are strictly forbid from discuss the projects they ’re working on with other members of their teams . Prototypes devices are keep in max security prison - like conditions . This stuff just does n’t get out into the wild .
Also , in my 15 years+ yr of in this business , media briefings far in advance of forthcoming announcements just do n’t happen . And if they does , it ’s all kept very , very quiet .
I would n’t be surprised at all if CEO Tim Cook has taken a very dim perspective on this and that new communications protocol can will be put in place to secure these leaks are a one off . If this basic dogma of the modern Apple culture has slipped even slightly , Cook will seek to correct the ship as quickly as possible .
