Apple has overpower Samsung in footing of smartphone shipments for the first time ever , according to a young market research composition .
It ’s a strange but well - established fact that , for as competitive as the smartphone war between Apple and Samsung can get , the latter always defy a market advantage . The reason for that is nothing too mysterious – Samsung simply sells way more different phones at a much tolerant range of cost point , while Apple hold fast to three or four premium models every year .
That ’s how it ’s been for the past 13 geezerhood , when Samsung first overtook Nokia to become the biggest smartphone maker in the world . Not so in 2023 , it seems .
fit in toIDC , Apple pack the top spot for the first time last year , together with a record gamy market share . The securities industry research firm claims that Apple get a 20.1 pct grocery share in 2023 , while Samsung pretermit to 19.4percent .
While world-wide smartphone shipments declined 3.2 per centum year over yr , Apple was the only top smartphone maker to show positive growth in 2023 . It seems premium phones have remain resilient through this downswing , and now represent 20 percentage of the marketplace .
While the warm operation of the iPhone 14 and , latterly , iPhone 15ranges for sure play a part , another reason comes from an increasingly competitive Android market . Strong and competitively price offerings from Xiaomi , OnePlus , Honor , and indeed Google are hit life hard for Samsung .
It ’s also noteworthy that Huawei is make a fleck of a comeback in its aboriginal China , which happens to be the large smartphone market in the world .
While the smartphone market is down in 2023 , IDC sees signs of a resurgence in 2024 . There ’s plenty of reasons for Samsung to remain hopeful of a return key to the top , too .
The foldaway market is on the up , while new AI feature are create unexampled interestingness in an otherwise fairly mature market . Samsung , of course of instruction , was the exclusive biggest early machine driver in the foldable market , while tomorrow’sGalaxy S24reveal is anticipate to go big on AI .
