The next - propagation AmazonAlexa Plusvoice assistant could last be uncover this month .
The Echo - manufacturer has announced a showcase for February 26 and attender / viewers are ask over to “ see what ’s next ” from the Devices and Services squad .
While we may get some new hardware from the merchandise team – perhaps new Echo speakers ? – it ’s likely to be the services constituent that takes centre stage . That ’s perhaps unmistakable from the curved dispirited logo featured in the invite , which is evocative of the light - up hoop when Alexa is mobilize .
Amazon has been promising a vamp version of Alexa for a while , that total reproductive AI to the commixture . While Alexa mostly pioneered the ability to summon content and information from the vane via voice supporter , Amazon has lose ground and has been play catch up with the ilk of Google and Open AI .
Reports suggest Amazon has skin with reengineering the assistant to put up a more colloquial elan based upon large language framework .
rumor have suggest for a duo of years now , that the company might charge a subscription fee for the ‘ singular ’ Alexa update .
Reports had evoke Amazon had targeted June 2024 for the launch , which clearly did n’t happen , so perhaps this month we ’ll eventually see what Amazon has in stock ?
“ Please bring together Amazon SVP Panos Panay and the Amazon Devices & Services team on Wednesday , February 26 in New York City , ” the event invite reads .
Opinion
In terms of wide of the mark generative AI development Amazon has lose a lot of flat coat to the likes of ChatGPT and Google Gemini in late years . However , Amazon still has plenty going for it .
It has gimmick designed specifically for Alexa in hundreds of 1000000 of home and an total sassy household ecosystem function on that weapons platform .
When Amazon launches its Alexa Plus update it has a immense client basis ready to embrace the rising slope . Amazon can quickly get back on top .
