OPINION : Spotify is lionise a decade of “ arrive the human race to value music . ” Here ’s a few things it could actually do to avoid that being an absolutely laughable sentiment .
Spotify has develop some cheek ! In a web log post on January 28 , the company exalt its effort to ensure the world truly values music .
“ There ’s a vibrant market place of cyclosis service for different type of consumers , each doing its part to normalise the deportment of pay for music streaming , ” Spotify is courteous enough to admit .
However , there are also things Spotify does that specify it apart from everyone else , and it goes onto detail on them in the theblog post .
Having take the post and kindle many an eyebrow , I ’ve sketch a few ways Spotify could convince me .
1) Actually focus on music
In the early days , Spotify endorser could always take ease that , however low the payouts to artists were , at least they were still straight off paying creative person for the medicine they heed to . When podcasters go on the payroll , that go out of the window .
How about a dedicated app for Music , rather than actively have to cut through the clutter ?
2) Release Spotify Hi-Fi already
Apple Music offer hi - rhenium lossless audio at 24 - bit sampling at 192 kc , which is candle quality , while also providing immersive spatial audio tracks with Dolby Atmos . Spotify does n’t .
But Spotify value euphony the most , right ?
3) Maybe stop giving music away for free?
Spotify ’s blog post today says it reckons a “ world with 1 billion pay listeners is a naturalistic goal we should collectively set . ” That ’s double the number of people paying to swarm across all platforms currently .
It go like a noble goal , but Spotify is a company that offers a very tempting ad - patronise tier that enable user to have access to every data track ( albeit it shuffle style ) without cough up a dime . Spotify Free reportedly pay less per current than Spotify Premium too .
Spotify has 640 million active users , according to official figures , only 252 million of them pay for subject . On the snotty-nosed side , if you do n’t take to Apple Music or Tidal , you do n’t get to heed to medicine . It ’s that simple .
How about you start out by expect people to pay ?
4) Start paying fairer rates.
Spotify ’s web log post today , delineate that it had paid artists $ 10 billion in 2024 . It also say “ well over 10,000 artists generate over $ 100,000 per year from Spotify alone . That ’s a beautiful thing . ”
But that ’s more down to being the market leader than being generous with money . It ’s the volume of streams it serve rather than the rate per stream .
According to various account , Spotify ( $ 0.00348 per play ) ranks lower than all of its major rival . That includes Apple Music , YouTube Music , Amazon Prime Music Unlimited , Tidal , and Deezer . Believe it or not , Amazon Prime Music Unlimited pinch the pile ( $ 0.01123 ) in the pay - per - Song dynasty capacity , concord to data compile bySoundGuys .
By that maths , for the large volume streamers , Spotify ’s rate is enough to earn a bully living . For Taylor Swift , the most pop artist on the planet and a phenomenon seldom seen in the history of recorded music , her monthly plays of 87.5 million are deserving $ 304k .
Taylor Swift ’s nett worth , according to Forbes , is $ 1.6 billion . Spotify founding father and CEO Daniel Ek has a net worth of $ 7.5 billion , accord to the same source .
How ’s that for value medicine ?
5) Put the humans back to work
Spotify used to be a euphony breakthrough marvel . The teem servicing turn me on to so many unexampled bands , it was almost like having the an army of music curators , in touch with the tantrum I like about , in my back pocket .
For whatever understanding , that ’s not the case any longer . I get answer the same stuff over and over again . An increasingly narrow-minded excerpt .
Perhaps it ’s because I ’ve been with Spotify too many years now and the number of plays and skip has pigeonholed me ? Whatever the reason it ’d be nice if Spotify got some human editors , who really , really measure medicine , to help out with freshening the play list up a minuscule bit , or else of trust on an unauthentic AI ?
